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Sameer Mahapatra

Vice President & Country Sales Head – India & SAARC

Aeris Communications

1 Rating

DIGITALISATION The pandemic is forcing us to bring innovations of the future to 2020

Sep 1, 2020

A leader in IoT and Machine-to-Machine services (M2M), Aeris Communications empowers critical projects across the automotive, energy, transportation, retail and healthcare, etc. In this tête-à-tête with Anvita Pillai, Sameer Mahapatra, Vice President & Country Sales Head – India & SAARC, Aeris Communications, discusses the market revival, change in mentality towards technology adoption, strategies for the future and more. Excerpts…

Looking at the slowdown due to COVID, what is your outlook going further in terms of the industry revival? Do you see any opportunities in the current disruption?

From an IoT perspective, the initial three months of the lockdown was a tough time for the entire industry. But since the end of July, we have witnessed a lot of business opportunities coming back with cities & states reopening slowly. I am hoping that by the end of September, the markets would be back at 80% of the capacity of what they were pre-lockdown. Also, we have had various opportunities come to us, especially in the automotive & healthcare segments.

With the automotive industry being severely affected and it being your major customer, what changes are you expecting in the kind of services that automotive would require hereon? How do you plan on catering to them?

We’ve seen the requirement of the automotive segment changing very fast in the long-term and short-term. Currently, the segments that are already seeing a revival i.e. the two-wheeler & three-wheeler segments, have given us the agenda to prepone a lot of our IoT roadmap. The pandemic is forcing us to bring innovations of the future to the year 2020, as the adoption of these customer-centric technologies will increase.

Do you, now, post-pandemic, foresee a change in the outlook towards the adoption of digitalisation?

While many industries, especially manufacturing, have been a laggard in adopting automation, now due to the pandemic, many industries are forced to adopt automation & AI. Smart factory adoption will come into bigger play in the post-pandemic scene, where one would want less human intervention and more digitalisation within the manufacturing set-up. This time around, even the bottom of the pyramid will have to adopt it.

With healthcare becoming a more prevalent sector, how is IoT/digitalisation going to contribute to the growth of it? In what ways is your company working to bring transformation in the healthcare sector?

One of the most underinvested sectors, from an IoT perspective, is healthcare, which otherwise is in urgent need of digitalisation and IoT. But companies worldwide, including India, are now focusing on massification of IoT and healthcare. As we are relatively new to the sector, we are amidst a boom in the healthcare sector due to the pandemic. We have been working on very complementing IoT products which fit into the suite of what we do with technologies like remote patient monitoring system, asset monitoring, etc.

How does Aeris plan on establishing a stronger presence in India in the time to come?

Our strategy in India has been to create an end-to-end ecosystem of IoT, where we are not only supplying a platform, device or just a service but are also offering an integrated IoT service to a customer, where the customer can just plug-and-play without caring about the device, ecosystem, cloud service they are using, etc. We aim to become an integrated IoT player servicing multiple industries.

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