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Jack Dorsey

Founder & CEO

Twitter & Square

2 Ratings

LEADERSHIP INSIGHTS Transparency to perfection – Being the unconventional leader

Jan 8, 2020

A founder is not a job, it's a role, an attitude - Jack Dorsey, Founder & CEO, Twitter & Square

The audacious & unprecedented idea of Jack Dorsey to create a software that would combine the broad reach of dispatch software with the ease of instant messaging, infamously known as Twitter, was initially derided by some as a tool for the self-centred to broadcast the niceties of their lives to the universe. Despite that, driving through the unconventional management tactics, he lucratively transformed a platform that faced mockery into a prominent microblogging social network.

Dorsey’s leadership techniques have created one of the most popular and efficient corporate cultures in Silicon Valley. As a leader, Dorsey helps his people to make a decision instead of being someone who makes the decision. A staunch believer of the fact that the health of the organisation does not depend on the power of its leader but of its employees, he envisages, “A founder is not a job, it’s a role, an attitude.”

Utilising his visionary skills and resolute demeanour, he consistently fosters cultural engagements to make certain that everyone is comfortable with alterations. He firmly ensures that his organisation runs on the core goal of transparency, trust and serendipity to ensure maximum support to innovation, creativity and change, bringing in one disruptive idea at a time. In fact, his employees have unprecedented access to company’s strategies, and he believes that inclusivity & transparency make people believe that they are working towards a common goal.

Unlike usual leaders who fail to accept their weakness, Dorsey is known for his audacity to accept his weakness and work on them. Like, during the launch of Square, a mobile payment app, he knew people were rooting for the venture to fail. To prove otherwise, in an infamously bold move, he presented his investor a list of 140 reasons why the app might fail along with his own refutations. The manoeuvre worked, and today, Square is one of the leading mobile payment apps.

The mogul always believes in putting his team first & taking creative risks and working on perfecting everything. He is of the opinion that perfecting the product is the key and, focus on perfecting means that the client walks away satisfied. Eventually, their satisfaction means success. Dorsey accentuates, “Make every detail perfect and limit the number of details to perfect.”

Dorsey is the perfect example of a leader who not only believes in breakthrough ideas but also in profoundly different business arrangements to contain and develop them. Through his way of leading, he has been a persuasive role model to all entrepreneurs, teaching them how to start and run a company efficiently & successfully.

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