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Sunil Rao

Managing Director

DMG Mori India

1 Rating

FUTURE TRENDS IN INDIAN MANUFACTURING SECTOR Being pro-active in understanding the new norms

Jan 29, 2021

Sunil Rao, Managing Director, DMG Mori India - The market dynamics are very much dependent on the technology, production systems, supply chain and the demand creation. Work cultures would adapt to different manufacturing technologies and products across different industrial segments. (Interview by Anvita Pillai)

With the year 2020 now over and done with, what were some of your biggest learnings from the year? How will these learnings help you grow your market position in 2021?

The year gone by was filled with lessons for the industry, some of them being:

  1. Satisfying customers with seamless services, while at the same time not compromising on the safety of our employees remained the biggest challenge. Working from home for our industry is difficult, rather impossible. Enhanced digital connectivity was one big lesson.

  2. Increasing the spread. We cannot lay all the eggs in a few baskets anymore; searching for opportunities in certain other industrial segments has become a necessity.

  3. For the first time, we had force majeure clauses getting implemented not only in supply or deliveries but also services.

  4. Being pro-active in understanding the new norms in technology, manufacturing and supply chain.

The gone year has really helped us reprioritise the areas of investment and create a resilient manufacturing operation for our customers.

What is your outlook on the current state of the industry? Do you foresee a change in market dynamics? In what ways are you expecting the market dynamics to metamorphose in the coming year?

The market dynamics are very much dependent on the technology, production systems, supply chain and the demand creation. The work culture would adapt to different manufacturing technologies and products across different industrial segments, quality consciousness and shorter product lifecycle. DMG Mori is at the forefront when it comes to digitisation, automation and new technologies, such as Additive Manufacturing.

What changes do you intend to bring into your organisation to ensure it adapts to the evolving market competition and meets the changing customer requirements in the future?

With the markets evolving, we intend to bring in more agility, flexible offerings to customers and finance schemes to help them.

In the year 2021, what according to you will be some of the big ideas that would make their way into the market, in terms of advanced technology adoption, innovation, shop floor operations, workforce management, skilling, upskilling & reskilling, as well as supply chain management?

We intend to bring in a digital architecture into our mechanical systems as in our CNC machines. We also plan to have increased automation with friendlier human to machine/robot handshakes. Moreover, we feel it is necessary to increase our efforts to convey the opportunities offered by digital solutions starting from the CNC controls – DMG Mori CELOS – and the feature-based applications to our customers and thus, empower them to build smart manufacturing lines and smart factories. We shall be continuously developing new ideas in order to consistently deliver on our sustainability commitments, too.

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