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Harsh Vardhan Didwania

Co-Founder & Director

EeVe India

1 Rating

ELECTRIC VEHICLES Very soon, we will fulfil our localisation plan to make it 100%

Jul 20, 2021

Harsh Vardhan Didwania, Co-Founder & Director, EeVe India – an electric two-wheeler manufacturing company – in this interview with Juili Eklahare, explains how the company’s communication is focused on the features of the vehicle, how they are trying to be more local in battery manufacturing and sheds some light on its EeVe Soul electric scooter. Excerpts…

Why do people have a different mindset towards electric vehicles? How are you creating awareness among the general public towards motor systems, battery options and build quality?

E-scooter, as a category, is extremely niche & nascent in India. People are less aware of the features and benefits of electric vehicles. Limited brand communications from the category and dominance of established players in the IC engine segment are roadblocks for the EV category. Our communication is focused on the features and benefits of the vehicle. Further training programmes for the frontline workers and various customer-centric activities with test ride options strengthen consumer connect and further the product off-take.

Can you tell us about the EeVe Soul electric scooter? Besides the fact that it will be able to hold a top speed of 70 kilometres per hour and its range will be 130 kilometres, how does the electric scooter stand out in the market?

Apart from speed and range, Soul is coming with the European Certified (EC) vehicle tag. It has a futuristic design, is IoT-enabled feature-loaded and is Li-Phosphate battery composed.

Your start-up is currently importing its batteries for its scooters. How are you trying to be more local in battery manufacturing?

We are in advanced talks with Indian manufacturers to supply batteries. A few suppliers have shared prototypes with us. We are carrying a stringent process of selection through a pilot run and advancing for bigger orders. In fact, one supplier has already started working with us. Our batteries are covered with aluminium casing, and suppliers are being selected based on the customisation capacity for a smooth supply operation. Very soon, we will fulfil our localisation plan to make it 100%.

Your company plans to raise ₹100 crores for product development through a combination of debt & equity by selling 80000 vehicles through 300 dealers. Can you tell us about your strategy for this?

We are aggressively expanding into pan India and plan to have 300 dealers by the end of this financial year. A wider reach will give us room for a huge market that we plan to tap into through innovative products, for which we are looking at a combination of debt & equity to fuel & design our growth story.

How does EeVe India keep itself ahead in the EV race?

We are constantly innovating, keeping the needs of our consumers and their challenges, which they may face, in mind. With the right product and quality, we strive to offer the best possible combination for them.

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