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Srinath Ramakkrushnan

Co-founder & COO


1 Rating

LATEST TRENDS IN CUSTOM MANUFACTURING We build manufacturing capacities and integrate them with manufacturing capabilities

Oct 20, 2021

…mentions Srinath Ramakkrushnan, Co-founder & COO, Zetwerk, a global manufacturing network for custom manufacturing. In this tête-à-tête with Anvita Pillai, he discusses the business model & USP of Zetwerk, their new line of business, the $150 million funding and more. Excerpts…

What problems of the manufacturing industry does Zetwerk offer solutions to?

We operate across two sectors – capital goods and consumer goods. In capital goods, we are trying to plug in the gaps in the supply chain through which we solve supply chain transparency issues for all the stakeholders, eliminate negative surprises throughout the transaction with ontime delivery and ensure no quality escapes. In consumer goods, we are solving a combination of capacity creation whilst creating a digital ecosystem across the country.

What sets apart your startup in the market in comparison to competitors? What are your USPs?

Zetwerk, contrary to its competitors, is not offering a product to the customer. We are building manufacturing capacities and integrating them with manufacturing capabilities. We, across different manufacturing processes, such as sheet metal, injection moulding, typecasting, extrusion, etc identify people with good capacities, who have good capabilities and integrate them with the stakeholders on our platform.

Your startup recently bagged a $150 million funding. Can you elaborate on what the funds would be used for?

We are channelling the funds majorly towards our international expansion. We are building out manufacturing supply chains in the US and SEA countries like Vietnam, Taiwan, Bangladesh and others. We are also focusing on strengthening our product and technology footprint. Simultaneously, we are aggressively recruiting folks into our technology so that the core agenda of our product intake function will be to build a digital operating system that integrates all the stakeholders of the manufacturing industry. Lastly, we are entering newer capabilities & supply chains, for example, the aerospace & defence sector.

About your entry into the aerospace and defence sector, could you tell us the reason for entering this relatively high-risk sector and about the services you would be offering?

The aerospace sector is not new to us. Even as early as 2019, we were doing machining jobs and serving in small volumes. We also picked up a certification called AS9100, which is required to participate in the aerospace supply chain. Now, we are partnering with many manufacturers who have the skills and capacities to fulfil the country’s Make in India requirement. We currently have Zetwerk Kinetics and Zetwerk Aerosystems; our focus will be metallic systems sub-assemblies for different aerospace and defence entities through the Zetwerk Kinetics entity and composite systems manufacturing through the Zetwerk Aerosystems entity.

What are your plans for the Indian market? How do you plan on staying ahead of your competitors in both, manufacturing & aerospace sector?

We believe we are already pretty diversified in India, and our business is growing rapidly. We have built sizable capabilities at scale in capital goods, where we see the capex cycles are turning back. We are now focusing on building capabilities in sectors such as infrastructure, oil & gas, renewables and green hydrogen. We plan to build the complete technology suite in the consumer goods segment to essentially do backward integration and create a more holistic supply chain footprint.

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