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Abhay Firodia

AUTOMOTIVE Leader with the Force!

Dec 18, 2018

Dr Abhay Firodia, CHAIRMAN, FORCE MOTORS

A phenomenal leader and a business tycoon, Dr Abhay Firodia is the Chairman of Force Motors, a pioneer in the automobile industry in India for the last 60 years. Firodia joined Force Motors in 1975 and has led the group’s companies to newer heights from 1987 to 2009. With the growing performance of Force Motors, Firodia secured the 82nd position in Forbes India’s rich list with a net worth of USD 2.4 billion in 2018. He not only tripled the turnover of the company but was single-handedly responsible for bringing its ranking to 327th amongst India’s Fortune 500 companies.

The leader extraordinaire comes from a family of significant contribution in the nation’s freedom struggle & empowerment in India. His roots can be traced back to a village named Firod near Nagaur in Rajasthan. The family migrated to Maharashtra later. He completed his Doctor of Science from Rajiv Gandhi Proudyogiki Vishwavidayalaya (State Technological University) in Madhya Pradesh and then joined his family business in 1968 after a split with Bajaj.

With such a rich background, it is no wonder that he has been a pioneer, who has pushed for continuous efforts in developing efficient, cost-effective and quality transport solutions for rural India, resulting in the better livelihood of millions. His role in Force Motors allowed him to create a new era of automobiles through design, development and production of the full spectrum of automotive components and vehicles. Under the helm of his leadership and vision, the company introduced several key brands within the automobile sector, including, SCVs, MUVs, LCVs, SUVs and even agricultural tractors.

Furthermore, his enormous experience of business management of over 40 years made it possible for Force Motors to create a strong engineering infrastructure and R&D facilities. He is the man who translated the dream of an Indian driving Mercedes Benz into reality, as he collaborated with Daimler Benz, then producer of Mercedes Benz. Later, he also collaborated with big brands like BMW and MAN. Carrying forward his father’s legacy, he solidified his company’s relations with German companies with the help of new alliances in the last decade. For his exemplary efforts, he was also honoured with the prestigious ‘Order of Merit’ from the Federal Republic of Germany.

Having transformed Force Motors as a force to be reckoned with in the mass transport category, the bold leader shared his success mantra, “Every 10 years, we transformed our company and for me, it has been a matter of great pleasure that I have been able to develop, manufacture and market vehicles from 50cc 2-wheeler to 50- ton truck.” Over the years, Firodia has been actively pursuing the aim of the government to implement BS-IV vehicles by 2020 and has been a strong supporter of the vision of electric mobility in the country.

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