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Shree Harsha

Marketing Director – India

Dassault Systèmes

2 Ratings

SMART MANUFACTURING Flexible manufacturing is the key trend right now

Jul 18, 2019

… says Shree Harsha, Marketing Director – India, Dassault Systèmes, in this conversation with Juili Eklahare. He explains how the industry in India has matured quite a lot from a CAD market perspective, highlights various trends in factory automation & robotics, and the company’s work towards promoting EV start-ups in India. Excerpts…

The 3DEXPERIENCE adoption is really happening now and growing rapidly. Are there any great success cases that you would like to share with us?

We have around 10,000 customers in India today. Globally, we have many success cases, including Tesla, Boeing, Airbus, Johnson Controls, etc. In fact, our top 50 suppliers of 100 are on the 3DEXPERIENCE platform. Coming exclusively to India, some companies include Royal Enfield and Endurance Technologies.

How have you seen the 3D software industry changing? What key trends do you see in this area?

India has matured quite a lot from a CAD market perspective. The country was 2D-centric earlier. However, we have reached 3D now. We’re using 3D as a communication object. Besides, there are the manufacturing tolerances that include the design tolerances, which manufacturing is expected to meet, such as, the surface finish, quality of the component, etc. These are all getting communicated in 3D. Another shift is the tech communication, where the illustrations, materials, etc are turning 3D now. Coming to the trends, the biggest trend that we see in this area is that CAD and CAE are coming closer. For example, earlier, I would design in 3D, give it to a specialist who is a CAE, asking him/her for feedback on whether the material can meet the structure, for which he/she gets back to me six weeks later. This leads to losing a lot of time. So, CAD & CAE coming closer makes it easier. Additionally, manufacturing and design are working closely. Another completely new dimension of 3D that’s evolving is 3D printing.

Also, there is a lot of success when it comes to startups, especially within electric vehicles selecting the 3DEXPERIENCE platform. Can you please share your views on this?

Driverless, connected & electric cars are ushering in a new era of travel that is efficient, affordable, clean and green. Experts predict these systems will transform travel in the years to come and shape the future of mobility, smart cities, and interactive communities. Bringing this new generation of cars onto the road requires new vehicle innovators and OEM leaders alike to rethink the way we experience their products, and the way they engineer them. Dassault Systèmes and the 3DEXPERIENCE platform is tackling this very challenge with solutions and key technologies to design, evaluate and optimise EVs in an interconnected, multidiscipline framework from vehicle system architecture, battery thermal management, high-speed electric motor lubrication to multi discipline collaboration. The 3DEXPERIENCE platform and the capabilities delivered by its cloud-based applications can pave the way for EV start-ups to quickly innovate, expand its business, and create value.

Can you highlight trends in factory automation & robotics when new technology concepts, like IoT & digital manufacturing are becoming the buzzword?

There are functional blocks on how to improve efficiency in the factory, how to reduce cost, and how to be more innovative in the existing factory so that new products can be introduced faster. These are the reasons why IoT & digital manufacturing are becoming the buzzword. Therefore, flexible manufacturing is the key trend, which is one of the hot topics in the industry right now. It comes down to how one can align one’s factory shop. For example, if I have a small car coming in, then introduce a Sedan, and then further introduce an SUV, then my conveyors, fixtures, etc should be flexible enough to accommodate multiple and mixed models in the factory. This is also highly linked to personalisation, which is another trend in the industry in India. So, unless and until one does not know whether one’s equipment will work correctly with the new product data and existing line, one cannot be sure if a new product can be introduced. These are trends not just followed by OEMs, but by suppliers as well, because at the end of the day, it’s about saving money.

How can one make use of digital tools to resolve existing challenges and optimise supply chain in manufacturing?

The next generation supply chain is upon us and it requires new, intelligent approaches to face today’s problems. Managing unique consumer product configurations require being able to quickly scale production, redirect manufacturing skills, and quickly manage material requirements. It will also require being flexible and finding ways to deliver unique products directly to the consumer efficiently and quickly. The result will be a new way to cost-effectively manage customisation, configuration, personalisation, and delivery as well as vastly improve the performance of traditional product supply chains. Further, integration between business functional areas is essential for more reliable supply and aligned production, procurement, transportation and workforce plans. Supply chain planning encompasses detailed workforce planning based on the needs specified by the master production schedule. A strong technical architecture integrates with S&OP to provide visibility across the entire supply chain and allow daily dynamic re-planning, based on all latest information regarding material and work order progress, bottlenecks, sales budget allocation, resource shutdowns and achieved yields. Master production planning helps increase throughput, reduce inventory and lead times and improve customer service across the supply chain.

What can we expect from 3DPLM Dassault Systems this year?

India is the biggest R&D centre for us, with more than 2800 people, contributing to global customers as well as those in India. We have been growing at a double digit rate for the past three years and have future plans of diversification in new domains, such as, EVs, batteries, etc. In fact, we plan to promote EV start-ups in India thorough our start-up incubation programmes, especially in India. We will be offering free licences to all the start-ups for almost 1-2 years, who will get qualified through our programmes. They will be mentored on how to develop new batteries, come up with new solutions around the concept of mobility, etc. Besides, if they are looking to come up with their own products, we have labs right here where these start-ups will be coached.

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  • Shree Harsha is a Mechanical Engineering graduate and an alumni of Indian School of Business and Indian Institute of Management, Ahmedabad, with focus on manufacturing & operations. He joined Dassault Systèmes in 1999 as an applications engineer and has worked in partnership with customers across multiple geographies including Japan, China and Germany. He has helped advanced customers in this region shape their transportation & mobility solution to suit their needs and spearheaded the team to increase awareness of the company’s technology.

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