Blaser Swisslube recently celebrated its 80th anniversary. With a history that dates back to 1936, the company has grown from a small regional business into a global player. In the company's own Technology Centre, the focus is on research and development. This focus has resulted in a breakthrough being achieved in a current civil aviation project.
The real upturn in the company's fortunes began after the war when the customer base expanded to include farmers, mechanical workshops, the construction industry, the wood and metal processing industries and the first industrial factories. Speaking on this, Marc Blaser, MD, Blaser Swisslube, said, "With the same pioneering spirit that was present when the company was founded, tireless work was done to continue to expand the company, to increase and modernise the manufacturing facilities, as well as to increase the level of research and development."
Fast forward to 1974 when Peter Blaser, Chairman of BoD picked up the baton and became the second generation of the Blaser family to manage the company. As a trained mechanical engineer, he introduced and added metal processing in the company's repertoire as well as establishing and expanding the sales network in Europe and further afield.
Owing to the international orientation and ambitions of the company, the corporate name was also changed to Blaser Swisslube during this time. In 1981, Blaser Swisslube Inc was founded in Goshen, New York. In 1995 and 1996, subsidiaries in Germany, the Czech Republic and Japan followed. Today, Blaser has its own subsidiaries and agents close to its customers in around 60 countries across the globe and employs a total of 600 employees - 300 of whom are employed in Switzerland.
The company continued unabated to develop its expertise in all things to do with metalworking fluids. This involved expanding and refining its research and development facilities to what, today, are the largest of its kind in the industry. Furthermore, in order to offer customers an effective added value when it comes to machining, the company inaugurated its very own Technology Centre in 2009. Speaking on this, Marc Blaser said, “Our Technology Centre is truly state-of-theart and enables us to carry out stringent tests on new metalworking products and system solutions.” Elaborating on the company’s strengths, he further added, “The ability to work collaboratively and consultatively with customers acts as a key strength for our company.”