What are some of the biggest challenges that your company faces as a start-up today? Is it competition from other EV startups or just getting the brand in front of people and letting them know who you are?
Raising funds and investments is one of the biggest challenges we face as a hardware start-up, which takes a long time. Once the company starts developing the product, it easily takes 2-3 years to start generating the revenue. Being in the EV space, it is a very new field for India, where customers still don’t know what products suit them. So, I believe that every start-up has a different region to deal with and none of them are really a competition to one another. Also, as a start-up, I think we should look at generating the value proposition for our customers than focusing on the brand. Another challenge we are facing right now is building a team and finding the right people; there is skilled workforce out there, but finding good engineering people with the right kind of motivation can be difficult for a start-up.
What are the necessary research & development steps you took before starting Adarin?
Ever since we started off, our focus has always been that we are a technology and Intellectual Property Rights (IPR) driven company; so we develop only those products where we have our own patents. As a technology company, patents are of utmost value and dictate how long and successful we are going to be. So, we spent almost two to two and a half years in categorically developing the technology, finding the patents, and developing the proof of concepts.
Which are the markets that you are targeting?
Electric three-wheeler is the first product that we are going to bring in. We are trying to generate a new class of vehicles which offers the same performance in terms of power and speed as current engine driven three wheeler in India. Our three-wheelers have ultra fast charging capabilities and also provide a more comfortable, much safer and greener ride. As for technology, we are developing the complete EV technologies ranging from battery, charging system, motors, to transmission and delivering power to the wheels. So, we have developed a complete EV ecosystem technology. This EV ecosystem can cater to three wheeler and four wheeler category. However, based on our business strategy, we are presently deploying our technology to three-wheeler, which includes the Indian and Asian markets.
Can you tell us about the Motomatic Hybrid Transmission? How is it cheap enough to replace diesel variants that are likely to turn expensive when BSVI rules apply?
Motomatic Hybrid Transmission (MHT) is a patented ultra-capacitors powered multimode hybrid transmission suitable for urban passenger cars. It is primarily a planetary CVT integrating engine with two motors and operates in series and power split hybrid modes. It is capable of reducing fuel consumption by 25%, and being indigenously developed, is an affordable hybrid solution. Thus, it offers fuel economy at affordable costs. As for the BSVI rules, there are very stringent norms. The BSVI norms is one of the reasons why most diesel vehicles will be barred from being sold in the market, because making diesel engines complied with the BSVI norms is a highly expensive affair. Therefore, instead of upgrading the engines to BSVI, auto companies would rather develop hybrid vehicles which will live up to the norms.
How do you envision the future of your company, in say 3-5 years?
In the years to come, Adarin ET is determined to develop mobility technologies which have zero emission & zero carbon footprint on the environment. We envision ourselves to become one of the leading electric vehicle technology companies in the market. We are also trying to work with different government and private institutions where we can deploy our technology at the city-level. This mainly includes bigger cities, like Bangalore and Delhi, which are already grappling with pollution problems.