Vedanta Aluminium Business recently launched ‘Restora’, its low carbon, ‘green’ aluminium brand. The company unveiled two product lines – Restora (low carbon aluminium) and Restora Ultra (ultra-low carbon aluminium) under the brand. Both products have been verified as low-carbon aluminium post assessment by an independent, global verification assurance firm.
With Restora, the company will address the fast-growing global demand for low carbon aluminium, driven by greater climate consciousness. It is being manufactured at their aluminium smelter using renewable energy. Restora has a GHG emission intensity that is well below 4 tonnes of CO2 equivalent (tCO2e) per tonne of aluminium manufactured – the global threshold for aluminium to be considered as low carbon aluminium, and Restora Ultra has an even lower carbon footprint that is amongst the lowest in the world.
Restora Ultra is made from recovered aluminium through Vedanta’s partnership with Runaya Refining. Under this product line, the company will offer aluminium recovered from dross (a by-product of the aluminium smelting process). It is also a testament to their sharp focus on ‘zero-waste’ through the enhancement of its operational efficiencies.
Launching the Restora brand, Rahul Sharma, CEO – Aluminium Business, Vedanta, alluded, “The launch of Restora marks a proud moment in our commitment to decarbonise our operations as well as provide our customers an unmatched competitive advantage with sustainable aluminium products. Our holistic solutions are market-responsive and tailored to support the evolving needs of customers. Restora has a GHG emission intensity which is almost half of the global threshold for low carbon aluminium. With consumers becoming increasingly conscious of the provenance of the products they use, Vedanta’s Restora will provide them the assurance that the aluminium they purchase has amongst the lowest carbon footprints in the world.”
Speaking about co-creating Restora Ultra, Annanya Agarwal, Co-founder, Runaya Refining, added, “We are delighted to collaborate with Vedanta to create this innovative new product. With near-zero carbon footprint, Restora Ultra is a shining example of the value-creation that happens when we bring together innovation and leading-edge technologies for true business sustainability. We have been working towards disrupting the linear economy model by building in principles of circularity and sustainability into the design of the resources industry.”