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Olivier Lahaye

Vice President – WW Sales & Services


Dassault Systèmes

SMART MANUFACTURING There is no more time left to remain too conservative

Jan 9, 2020

…mentions Olivier Lahaye, Vice President – WW Sales & Services, Delmia, Dassault Systèmes, in his interaction with Anvita Pillai. He enumerates on the growth of India in manufacturing, the vast knowledge base that it holds and the company’s latest endeavours in creating a collaborative environment and educating its customers. Excerpts from the conversation…

How ready, do you think, are the Indian manufacturers to adapt to the changes arising out of rapid technology developments?

One of the strongest assets of India is its education level in IT and engineering. The fact is you have a lot of engineering here, and a lot of western European companies are setting up their engineering centres in India. So, the knowledge is here, and I think, the combination of knowledge and language is ensuring the fact that India is moving towards embarking whatever new technologies that are being developed. Plus, because of the internet, the massive information that it holds and the education level, it has become easy to learn about the new technologies, making one ready straight for adoption. Moreover, it’s a matter of capability to invest & a topic of understanding if one can adopt a technology in their factory and apply the right technology in the right processes. So, I think, technology adoption is completely feasible for India; it is just a matter of right investment and knowledge.

Has the Indian manufacturing industry been particularly difficult for you to penetrate? If so, why is that?

The main difficulty is probaly regarding the ‘maturity’ of factories. People come back to us acknowledging the fact that our technologies are super exciting but quite advanced than what their factories need right now. What is changing right now in the Indian approach is that people are compelled to think about the transformation happening through digitalisation and are starting to re-strategise keeping in mind what is in it for them. They have begun to understand that there is no more time left to remain too conservative. We are taking initiatives to educate people, and this will probably help us unlock some conservatism around technologies and ensure smoother adoption to the shop floors.

What are the latest and upcoming technological advancements and innovations in the area of sustainable manufacturing from Dassault Systèmes perspective?

With our latest acquisitions in manufacturing, we have been working distinctively in supply chain management. Today, we are largely focusing on what is happening within the factory. We have been investing in technologies that help industries to manage not only what happens in the factory, but also observe the logistics environment and provide a ‘value network’ with their supplier/customer. This is what we call the ‘supply chain technology’. Once one improves their factory, they still have to ship their products to another environment, which is to their customer or warehouse, and they don’t have a lot of solution there. Keeping in mind logistics, its traffic and complexity has an environmental impact. I think this technology will catch up very quickly in India, because it is very eco-friendly and will also help save money on today what is a ‘cost’.

How is your company working towards providing solutions that make automation more efficient by optimising the use of space, material flow and ergonomic safety?

I feel this is very much about the 3DExperience platform. The platform is the entry point for users to get access to technologies smoothly. So, one can connect through their cell phone or computer with the right to log in and can access any kind of technology made available by us. By creating a collaborative environment, we are simplifying the complexity of technologies. This is what makes me say surely that the platform is extremely strong because firstly, it facilitates your access to the technology and secondly, it develops a collaborative aspect for any member of the company or extended networks e.g. supplier/customer that one is working with. Therefore, people will be benefiting more from this experience, and eventually making it more of an experience than a solution.

How is your company working towards empowering the manufacturing industry technologically? Are there any new products that your company would be unveiling soon?

Our latest launch, the Apriso solution, can be used by any industry/factory. It helps one gain visibility of what is happening in the factory. With Apriso, one can easily collect information and help gain an understanding on what product has been produced & where in the factory. This sort of visibility throughout the factory can help one get a better insight on how and where one can improve. Apriso can be very useful in capturing data for production, logistics, quality and every other domain of the factory, where people are trying to improve quality. I believe this solution is going to grow because any factory in a country like India, where there are more than 100 people working in a unit, has a need for such a solution. Our other solution, Ortems, which is a part of our Delmia suite, helps one prioritise their order keeping in consideration the constraints within the factory at the given moment. This ensures that the planning given by the manager to workers is achievable, and it also helps increase the capacity of a machine, ensuring it is throughput at a reduced cost. The impact of this project is delivered in nearly below six months. We haven’t made inroads into this solution in India yet, but we will soon be doing so. And, we also think it would be an extremely beneficial solution for the Indian factory set-ups.

What is the significance of the 3DEXPERIENCE Forum?

Dassault has a lot of users around the world and many different technologies. It is very important for us to share and exchange these technologies – it’s essentially a double exchange. People are coming here to share their experience and we are bringing in the latest technology for them. I am amazed by the amount of audience that turned up at both, our Bangalore and Delhi event, and this clearly shows that the show is becoming more and more popular and people have the eagerness to learn. Also, this is a very interesting event for both, the customer as well as for us, because it helps us to touch base with the customer for the two days and learn about them and listen to them & their ideas.

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  • Olivier Lahaye is the Vice President – Sales of the Delmia brand at Dassault Systèmes. He is responsible to put in place the right teams, partnerships and manufacturing solutions to sustain the two-digit growth of Dassault Systèmes in the manufacturing domain. As a part of the management team of Delmia, he brings in experience and assistance to customers who have decided to engage in a global manufacturing digital transformation journey with Dassault Systèmes.

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