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Priyesh Mehta


Imaginarium (Rapid)

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ADDITIVE MANUFACTURING Start ‘designing in India’ & not just ‘making in India’

Jul 5, 2021

…mentions Priyesh Mehta, Director, Imaginarium (Rapid) – an organisation actively proliferating in the field of 3D Printing and manufacturing – in his interview with Anvita Pillai. Mehta discusses the company‘s partnership with GE & HP, AM adoption in India, the company‘s USPs and more. Excerpts…

Can you elaborate on your partnership with GE? How is it a step towards accelerating metal 3D Printing adoption in India?

For General Electric Additive and Imaginarium, a sharp focus on developing new applications and use cases with metal powder bed fusion technologies was a key factory and consideration. Our companies found mutual synergies in new alloy & materials development, process engineering to improve productivity and standardisation, design for AM and post-processing for AM to accelerate the industrialisation of metal AM in India.

What stage is 3D Printing adoption in India in comparison to the world? How can we catch up with our global counterparts, especially when we are trying to be Aatmanirbhar?

3D Printing adoption in India contributes only 3-5% of the overall market size. At the time when major German and American shop floors were shut, Indian manufacturers were busy producing parts for the world – reiterating India’s position as a potential alternative supply chain. Government policies, like Aatmanirbhar Bharat, have certainly titillated local manufacturing sentiments, but we still are largely dependent on our Asian neighbours for raw materials and feedstock sourcing. For the success of AM in India, design talent will be key. If we start ‘designing in India’ and not just ‘making in India’, Indian products will dominate global marketplaces soon.

In your partnership with HP in 2019, you aimed to see 3D Printing democratised in India. How far along are we on that journey?

Our journey with HP went better than we had planned, in terms of market proliferation. The sheer brand power of HP + Imaginarium excited a lot of manufacturing companies to adopt the MultiJet Fusion technology for prototyping and production. Universities and academia were also a key adopter of this technology.

What is Imaginarium’s USP that makes it different from its competitors? How are you working on standing out in the market, especially now, where personalisation is everything and competition is widespread?

The Indian market has seen a surge in companies providing 3D Printing services via industrial printers. Any entrepreneur can invest in an industrial printing set-up by spending a couple of lakhs of rupees. What sets us apart from the competition is a key differentiator which we thrive on consultants first, then vendors. We bring an experienced team of specialists to consult clients and help them overcome challenges associated with product development and short batch manufacturing operations. We do not require MOQs for production. A client requiring one part is as precious to us as a client requiring 1000 parts.

What is in the pipeline for Imaginarium for 2021? What is your long-term vision?

In 2021, we plan to further push forward on our mission to make design and manufacturing accessible to everyone. The coming years will be all about co-creating new applications with our end-customers, and also taking our expertise to as many markets around the world as possible. We also wish to further strengthen our portfolio of global partners who are leaders in their own fields of technology creation, software innovation and materials development.

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