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Production Planning & Control Shorter product lifecycles will be the key

Jan 1, 2016

“Constantly adjusting and re-adjusting our processes, methods and systems across the value chain in shortest possible time and designing our responses in terms of products and services and behaviours would be critical to achieving manufacturing excellence.” Rajesh Khanna, Chief Executive, Wendt India

What is the impact of the ‘Make in India’ initiative on the Indian manufacturing sector? What are the major changes witnessed last year?

The ‘Make in India’ initiative has been hibernating with the industry for quite few years. There have been companies aggressively pursuing and there are companies who have been on working platform and some still to take off.

Brief us on the major trends in the upcoming years, in terms of technology development, advaced manufacturing technology adoption, product lifecycle, collaborative manufacturing, etc.

Shorter product lifecycles and collaborative manufacturing, particularly in manufacturing will be the key as we move forward on account of high disposable incomes, increasingly high consumerism and fast changing end-user tastes and preferences. More focus and attention we would see on process and product innovation to capture customer imagination. For some time now, there are talks of Internet of Things, shopfloor digitisation and robotisation/process automation.

How do you plan to align your company’s Vision 2020 strategy with these trends?

In order to address these changing trends, we have initiated Innovation@Wendt many years back as one of the drivers of our future growth. We are addressing as well as adding new customers in new industries and new geographies. R&D is another area where one has to strongly focus sustaining the ‘Make in India’ drive. Our R&D centre recognised by DSIR (GOI) is working very closely with the government on some cutting edge technologies on material surface improvements. Towards improving productivity and process efficiency, we have been working on lean management for last 18 months apart from introducing automation in some of the areas.

What would be your recommendations on achieving manufacturing excellence and sustaining the growth momentum in today’s uncertain market conditions?

It is a result of interconnectedness, globalisation and fast changing consumer needs. We have to focus our energy and time on innovation and listening to the voice of customer. Constantly adjusting and re-adjusting our processes, methods and systems across the value chain in shortest possible time and designing our responses in terms of products and services and behaviours would be critical to achieving manufacturing excellence. Companies should strive for business excellence to address and compete internationally on quality, consistency, delivery and reliability. We have been following the CII Exim model for business excellence.

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