There is a massive transformation that the world is undergoing in the way we design, produce, reinvent and power experiences. A platform to amalgamate new experiences with innovative technologies — amplifying the potential of the industry renaissance — is what one witnessed at the 3DExperience World 2020 in Nashville, USA. A vibrant community — a mix of engineers, designers, entrepreneurs and business leaders — came together to demonstrate the technologies that would play a key role in future transformations.
Organised by Dassault Systèmes, previously known as the SOLIDWORKS World, the 3DExperience World 2020 was a grand affair screening how the company is transforming the way one collaborates on projects & the way one manufacturers. With over 6000 attendees, 350 general sessions, hands-on workshops, expert-led panel discussions and an entire playground space dedicated for exhibition of new technologies, tools and application from nearly 100 exhibitors, the threeday event had something for everyone attending. “We aim to showcase all the possibilities within the vast Dassault Systèmes ecosystem that help our users community to go about their work and successfully achieve their ambition,” mentioned Gian Paolo Bassi, CEO, SOLIDWORKS, Dassault Systèmes, in his opening session on day one.
Converging humanity with technology
The day one was all about illustrating the future intersection of humanity and technology, and like Bernard Charlès, CEO and Board Vice Chairman, Dassault Systèmes, said, for “Empowering SOLIDWORKS users to dream bigger about the future.” There was no better example to show the new world of possibilities and progress, that was uniquely human, than the Magic Wheelchair. A group of makers who have made it their mission to build dream wheelchairs for physically challenged kids, the Magic Wheelchair creates detailed 3D printed wheelchairs of different themes, like Beauty and the Beast, Star Wars, etc, using SOLIDWORKS and the 3DExperience Platform. “The 3D design allows us to scale the costumes to the size of the wheelchair and helps us make the design custom, personalised fit for the child,” remarked Christine Getman, Executive Director, Magic Wheelchair, during the inaugural session. Another equally remarkable example of intersecting humanity and technology was BioDapt. Founder and Inventor, Mike Schultz, in 2008, lost his leg in a snowmobiling accident. 10 years later, he won a gold medal in the Paralympic Games using a prosthetic leg he created in his garage using SOLIDWORKS. Now, in collaboration with Centre for Advanced Design (CAD) and using next-gen SOLIDWORKS tools, like 3D Sculptor, Schultz continues the prosthetic evolution for everyone in need. Jesse Hahne, President & Lead Design Engineer, Center of Advanced Design, expressed, “The 3D sculptor helps us leverage the technology for creating complex prosthetics and jump start a lot of our projects.” Schultz & Hahne, who plan on incorporating sensor technology into the prosthetics, were also introduced to Matt Carney, a Post-Doctoral Researcher from MIT Media Lab Biomechatronics Group, who is working on connecting future of prosthetics & eventually creating full biological capabilities in artificial limbs.
Exploring new technology frontiers
To illustrate the increasing possibilities of automation, for simplified assembly creation, Bassi demoed the new Machine Learning features available in their 3D creator, the Selection Helper and Sketch Helper. Further, he also gave a preview on their three upcoming capabilities this year, i.e. 3D Sheet Metal Creator – a sheet metal design available in any browser; 3D Pattern Shape Creator – a new way to create shapes based on visual programming and Function-Driven Generative Design – an advanced multi-scenario and multiphysics topology optimisation tool.
Another highlight of day one was the presentation by Charles Adler, Co-founder, Kickstarter, a company succouring creative people exceed their potential by connecting them on a personal level for crafts or projects using the 3DExperience tools. The presentation was the fitting end to the discussion on the intersection technology and humanity.
Amplifying capabilities for tomorrow
All about research, development and innovation, Bassi introduced day two’s session on ‘Innovate with 3DExperience Platform’ as, “Perhaps the most important session of 3DExperience World.” Host, Florence Hu-Aubigny, Executive Vice President, Research and Development, Dassault Systèmes, gave an understanding about how an entire organisation can leverage off the 3DExperience Works today, “to turn some of your dreams into reality.” She opened by discussing the five connected 3DExperience World models, which help foster innovations, empower value streams, optimise performance of people within the organisation, thrive through challenging and regulations-filled industry and prepare the future generation of creators to innovate in a sustainable way. Adding to this, Manish Kumar, Vice President - R&D and Aaron Kelly, Management Senior Director - R&D Portfolio, SOLIDWORKS, explained how the 3DExperience Works connects an entire organisation. Joining the discussion, Delphine Genouvrier, Portfolio Management Director - R&D, SIMULIA and Mike Buchli, Portfolio Management Director - R&D, SOLIDWORKS, spoke about the pros the technology can deliver, simulation and manufacturing.
Retracing the event back to Hu-Aubingy, to explore in detail the relation, trading, data science, business and ideation experience, Nicolas Cerisier, Vice President - R&D, 3DEXPERIENCE Platform; Hubert Masson, Senior Director - R&D, 3DEXPERIENCE Platform and Vincent Frerebeau, Global Online Sales Director, 3DEXPERIENCE Platform, joined her onstage. “Since day one, the objective of 3DExperience has been to connect designers, engineers, project managers on one side & qualified service providers on the other side,” remarked Masson.
To present timely examples of the extending capabilities, transforming collaboration and inventive innovation stream, Injy Gadalla, Partner Development and Solutions Consultant, Dassault Systèmes, led the closing session — a customer discussion showcasing stories of the early adopters from the desktop to cloud. “The platform really enables one to communicate with the manufacturers, and not only that, it also makes it possible to assign tasks, make plans and invite stakeholders and customers to interact on it,” mentioned one of their customers, Mikael Kajbring, CTO, Awake Boards, in his interaction with Gadalla.
The final day was all about showing the passion of Dassault’s user communities and some of the craziest inventions that came from the young minds around the world. “We all can dream bigger and better in virtual,” remarked Suchit Jain, VP — Strategy & Business Development, SOLIDWORKS, in the opening presentation. A key moment of the event was the session by the inventor of insulin pump and a STEM Champion, Dean Kamen, Founder, DEKA and FIRST Robotics. “Innovation is much harder to come by than invention. I spent a lot of time trying to make the connections in organisation to turn inventions the world needs into innovation,” he mentioned while describing his life work. Presenting a live example of how the sky is not the limit, guest speaker, Sam Rogers, Pilot and Additive Design Lead, Gravity, had the audience enthralled with the journey and virtual demonstration of jet suits creation that make human flight possible with the most minimal equipment. While concluding his session, he reiterated, “Do the best that you can and progress on your designs and learnings with small tests.”
Cynosures of technology experience
The 3DExperience World 2020 has always been not just about sessions dispersing knowledge, but more about empowering their user base. Here’s how the company did it in 2020 –
Enabling the minds of tomorrow with job fairs and panel discussions relevant to the journey of becoming great engineers, which was attended by over 200 students
Dassault Systèmes SOLIDWORKS hosted certification exams, which had a participation of over 300 people and 160 people came through with the certification
The ‘Good Hackathon’ featuring an interactive experience that pulled together passionate minds around the globe to do good
A larger than life 3DExperience Playground, which had about 77 participants from across the spectrum displaying innovative solutions and technologies
An open representation for start-ups through the Pitch Battle, wherein eight start-ups put their best foot forward to explain how and why their innovations were the best and well-deserving of the $10,000 prize money
A new dimension powered by experience
Dassault Systèmes, throughout the years, has been doing some heavy lifting and has managed to upgrade with time. The 3DExperience World 2020 was nothing less than an embodiment of the disruptions they have brought and are about to bring into various range of industries. The company’s strategy of exploration of the technological possibilities and ease of use is helping them as well as their users to expand the possibilities of innovation, bringing humanity and technology closer, one step at a time.