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Prashant Sardeshmukh, Director, MMC Hardmetal India

Cutting Tools “Manufacturing sector is bound to grow”

Feb 7, 2017

“ Customers are geared up to fight any uncertainty and look forward to reliable solutions, which will help them in fighting these uncertainties. IMTEX provides the right platform for all such customers who are looking for cost reduction or productivity improvement.”

How has the IMTEX metal-cutting exhibition evolved over the years, according to you? How is the exhibition helping Indian machine tool/cutting tool manufacturers to compete globally?

The IMTEX metal-cutting exhibition has made strong ripples in international markets forcing them to notice importance of activities in India in the field of engineering industry. Customers expect to witness new technological updates in such exhibitions, which forces all exhibitors to come up with new products every time. On-the-spot order finalisation during exhibition gives additional motivation for exhibitors to starve for perfection.

Given that global manufacturing companies are moving towards the next industrial era - Industry 4.0, how will these trends be observed at IMTEX 2017?

Industry 4.0 or Smart Factory is no more a dream, it is a reality now. Many machine builders will be keen to display their capabilities or readiness towards the Smart Factory concept. While it’s not easy to display the capabilities physically, the concept might be displayed by various world leaders in machine making. ‘Driving The Future’ is the slogan of Mitsubishi and we are equipped to support technically advanced tooling solutions for advancements happening in the field of manufacturing industry.

Taking into consideration the current uncertain economic situation in India, what are the possible ways in which IMTEX can drive growth in the manufacturing sector?

Uncertainty in economic situation is more or less a routine now. Customers are geared up to fight any uncertainty and look forward to reliable solutions, which will help them in fighting these uncertainties. IMTEX provides the right platform for all such customers who are looking for cost reduction or productivity improvement. The manufacturing sector is bound to grow and customers visit IMTEX to boost their preparedness to handle sudden dip or peak. With the latest technologies displayed in IMTEX, customers will definitely be able to reduce their unproductive costs.

IMTEX provides a good platform for networking. What would be your company’s strategy post IMTEX 2017 to get the maximum out of the exhibition?

As per statistics, more than 50% of IMTEX visitors are decision-makers. Hence, it becomes more important for us to not only satisfy their needs during their visit to our booth but to actively follow-up about their requirements post IMTEX. We have our customer support engineers strategically located across the country, who will get in touch with them post IMTEX. With the state-of-the-art newly launched product range backed by a strong technical team, we are confident to get the best out of IMTEX 2017.

What are the main factors that are driving manufacturing excellence globally? How well does IMTEX 2017 represent these latest manufacturing innovations?

Because manufacturing capacity represents a massive investment that is difficult to relocate or sell off, flexibility and the ability to act quickly to market changes are difficult to cultivate. That makes them enormously important for a competitive advantage. In IMTEX 2017, while machine tool players will focus on flexible manufacturing, cutting tool players will focus on advancements in the tooling technology to sustain flexible manufacturing.

How do you plan to align your company’s Vision 2020 strategy with the latest manufacturing trends along with government’s initiatives such as ‘Make in India’, ‘Digital India’, etc?

Supporting the ‘Make in India’ initiative was our aim and we fulfilled it by commencing a manufacturing facility in Aurangabad, last month. We are equipped to manufacture a variety of semistandard and special tools in our Aurangabad facility. We have also launched an internal CRM system which improves efficiency of our field staff and soon, it will be available for our esteemed customers. We are proud to be a part of various campaigns from the government and look forward to a sustainable growth hand in hand with our customers. ☐

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