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Management | Interview “Manufacturing sector can look forward to better days”

Nov 2, 2015

…says Shishir Joshipura, Managing Director & Country Manager, SKF India, in an interview with Shekhar Jitkar. He talks on SKF’s growth strategies under ‘Make in India’ initiative and the operational excellence models towards achieving the long-term goals. Excerpts…

How do you assess the current Indian manufacturing environment in the background of “Make in India” initiative, and SKF’s growth strategies to have a consistent and focused approach in the business?

The “Make in India” initiative is a very bold step from the top leadership of the country. This initiative when followed up with necessary reforms on land, labour and legislative (tax regime) dimension has the potential to propel India on a sustainable growth path. This initiative is also a key to providing meaningful employment for the emerging demographic dividend of the country. Critical factors like infrastructure development and ease of doing business will play an important role in realising the intended benefits of this initiative. Sponsorship at the highest level has given rise to hopes that domestic manufacturing sector can look forward to better days.

SKF has the maximum business coming from the auto sector. Which other industry sectors are you focusing on?

SKF India has a very balanced portfolio of business. Even today our sales for both automotive and industrial segments are almost equal. Apart from automotive we are present in practically every industrial segment - railways, metal, cement, mining, construction, energy (renewable and traditional), machine tools, textile, paper, food & beverages, drives, and material handling, to name a few. Since movement is essential to any activity, our solutions find application in almost every industrial segment. By combining multiple areas of product expertise, SKF’s Solution Factories are able to provide integrated, value-added solutions with lifecycle management programmes, whether customers are trying to solve a chronic equipment failure, enhance performance or reduce overall maintenance costs.

SKF is conventionally known as a bearing company. How are you transforming yourselves from a component supplier to a solutions provider?

Over the years SKF has evolved from being a pioneer ball bearing manufacturing company to a knowledge-driven integrated solutions provider, helping customers achieve sustainable and competitive advantage.

What is your focus on operational excellence models towards achieving the long-term goals in your organisation?

Industrial operations everywhere understand that effective management of assets throughout their lifecycle can deliver significant value and reduce total cost of ownership. SKF has significant experience across segments and geographies in monitoring rotating equipment performance. SKF’s rich history of providing bearings, seals, lubrication, linear motion, actuation and mechatronics solutions for OEMs in every major industry gives us a unique depth and breadth of knowledge of industrial assets.

Tell us more about the LEED Gold certification awarded by IGBC to SKF’s bearing factory in Ahmedabad. How are you ensuring to reduce the impact on the environment throughout the full value chain from suppliers to customers?

Environment care is one of the important cornerstones of the SKF care principle. To strengthen this philosophy and to take concrete next steps, we have established a very ambitious program called BeyondZero. This program outlines the goal of reducing our environmental impact and go beyond the zero mark to achieve a positive impact on the environment.

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  • “Industrial operations everywhere understand that effective management of assets throughout their lifecycle can deliver significant value and reduce total cost of ownership”
    Shishir Joshipura

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