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Yatendra Kumar, Business Head, MotulTech India

Image: MotulTech

Metal Working Fluids “Look forward to long-term gains”

Feb 1, 2016

…says Yatendra Kumar, Business Head, MotulTech India, in this interaction with Maria Jerin, during his recommendations on achieving manufacturing excellence. He also details on the present market scenario and his company’s Vision 2020 strategy for the changing demand trends. Excerpts…

What is the impact of the ‘Make in India’ initiative on the Indian manufacturing sector? What are the major changes witnessed last year?

In my view, it is not the justifiable period to measure the success of such initiatives. However, I have seen various positive indicators of ‘Make in India’ at different platforms. People (especially in the highly closed industry like aerospace) are looking towards India to get their work done. Various famous and huge companies like Airbus, Rolls Royce, United Technologies, Claas, Scania to name a few, have put their global sourcing team in India to source various products for their global products and their purchases are growing year on year. I have got inputs from various sources that western world has more trust on Indian supplier rather than the Chinese one. And, we as a country, need to make more robust processes to ensure these positives remain high in future as well.

Brief us on the major trends in the upcoming years, in terms of technology development, advaced manufacturing technology adoption, product lifecycle, collaborative manufacturing, etc.

The global manufacturing is becoming leaner day-by-day and putting more thrust on to safeguard environment. It may be due to the compulsion to adhere to the law of land or self-reliance. In view of the same, we see lifecycle of the product will get reduced and we will see faster change in technologies and hence upgradation of the products. We should see more and more environment-friendly products in India.

How do you plan to align your company’s Vision 2020 strategy with these trends?

We are working in line with the demand in India and following the developments on all the levels very closely. We are ready with our future generation products in metal working (specially product like minimum quantity lubrication (MQL), extremely high pressure compatible water soluble fluids and very long life neat oils), food grade (NSF H1 approved) lubricants, bio-degradable and other high performance lubricants, that not only meet all the regulations but also have higher expected performance at a reasonable cost. We are also adding new products globally as well as in India to cover more and more applications and industry.

What would be your recommendations on achieving manufacturing excellence and sustaining the growth momentum in today’s uncertain market conditions?

Market was and will never be predictable. It is always uncertain. We need to hit the eye of flying bird, to become successful. Hence, in my view, our colleagues in Indian manufacturing industry should look forward to long-term gains in each decision they are making in their day-to-day life. One example from my industry could be to find the ways to increase the overall equipment efficiency (OEE) and not the initial cost of the lubricants. I have personal experience where people are losing millions of rupees every year by using wrong product either due to very low initial cost and/or wrong recommendations not only in metal working but also in food grade, machine lubrication. Many people do not share the right challenges they face in their operations, hence it is very difficult to offer them the optimum solution.

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