John Deere recently completed its 20 years in India. On this occasion, the company launched the smallest new tractor model, 3028EN, which offers advanced technology and features suitable for orchard and paddy farming. The introduction of the new tractor is the latest example of the company providing Indian farmers with technologically-advanced products that offer a wide range of farm solutions, including tractors, harvesters and implements.
On this occasion, Satish Nadiger, MD & CEO, John Deere India, said, “John Deere is committed to those who are connected to land. Today we have a capacity of 1,32,000 tractors, with 525 dealers across the country. The company manufactures its own engines for the tractors rolling out of the assembly line, as tractors alone are not important but implementation is equally vital for farmers. It wants to provide the best mechanism and financial solutions to improve productivity. Lately, power-steering with 120 HP is preferred.” He also added that the company gives a 5-year warranty to customers, which means a promise of durability. Also, with lots of climatic changes, the company is trying to provide better equipment that will allow farmers to sow and harvest easily. On the management front, products made in India are designed according to the needs of the farmers here and are as good as in any part of John Deere, quality wise.
Expressing his views, Mukul Varshney, Director – Public Affairs, John Deere India, cited, “Innovation has helped the company to take a leap and provide products in India. Its vision is to bring multiple solutions to farmers from seed to harvesting. In India, the company makes agreement in different languages to maintain transparency. Plus, as a very strong area of commitment to diversity, the company wants to get more women to work.” Varshney went on to say that John Deere has consistently been the largest exporter in India for the last 15 years and experiences real-time needed solutions. The employees learn on land as what should be done for the farmers’ profitability of productivity, which fulfils the company’s purpose to stay connected with them.
Speaking about John Deere’s technology journey in India, Sanjay Gill, Head of Engineering for Global Utility Tractors, explained, “In 2000, the company launched tractors with power steering, wet brakes, dry air cleaners, collar shift and side gear shift, while in 2011, the new styling tractors were introduced with tilt steering and EQRL. Similarly, in 2014, CAB and PowrReverserTM were brought in the market, while the model of 2016 witnessed a tractor with JD Link w/Acreage Meter and increased lift capacity. In 2018, the company excelled to 110 and 120 HP tractors with 5E Wet clutch, front hitch and front PTO.”