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There are three types of plastic machinery—injection moulding machine, blow moulding machine and extruder

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Market Interview Industry 4.0 is about intellectuality

Aug 13, 2018

David Wu, General Manager, Multiplas Enginery, Taiwan, in this interview with Dhiraj Bhalerao, briefs on the factors that affect growth in the plastic machinery area, how the company plans to promote its products in India and how Industry 4.0 is an inevitable evolution. Excerpts…

What are the major factors that affect growth in the plastic machinery area?

There are three types of plastic machinery—injection moulding machine, blow moulding machine and extruder. These are widely used in food packaging, automotive industry, medication and electronic manufacturing. Over 80% of products are produced for exportation in Taiwan. The first factor that affects growth in the plastic machinery area is global economics, such as, the crisis in the financial, oil and gas sectors. The second factor is regional economics – for example, the marketing situation of Vietnam and India is advancing by leaps and bounds; by contrast, the situation in Brazil and Middle East is much worse.

Can you highlight your company’s USP and its market presence globally?

There are more than forty engineers with professional skills in our company. We provide a wide range of customised machines to our customers, not only for a single function but also a special purpose machine.

China happens to be the largest market for plastic machinery in the world. Recently, competitive marketing has been there about in China as they produce their own machines. Since the manufacturing cost has become higher, many foreign-funded enterprises in China are starting to look for investment opportunities in Southeast Asia. Therefore, this region has seen a rapid growth in the market. India has also become a country with growth potential due to its government’s initiative to give importance to its economy.

What is your company’s future expansion plan & what is your go-to-market strategy for Asian markets, especially in India & Vietnam?

Based on the experience of providing customised and automation solution, we are able to provide Industry 4.0, smart machine and smart manufacturing. We establish the new company that provides system integrated services for current manufacturing trends. In fact, we are also preparing to build a new machinery shop in our Zhongli plant. We are optimistic about our future and will increase our budget of marketing expenses in order to promote our products in India and Vietnam, and encourage participation in plastic exhibitions there.

What do you think about Industry 4.0?

Industry 4.0 is a kind of an inevitable evolution. It’s not just about automation and internet but also about intellectuality. There are four elements about Industry 4.0: IoT, Big Data, CPS and AI. For machine suppliers, machines must have some functions to help process and achieve Industry 4.0. For example, machines and auxiliary devices can connect together and send information to cloud, which is IoT (Internet of Things). All the information can be recorded and analysed, which is termed as Big Data Analytics. The process can be simulated and predictable in CPS (Cyber-Physical System). The analysis results can run though the software which makes the machine self-optimised, which can be termed as Artificial intelligence (AI). In my opinion, the evolution will make the process more reliable and help the management to be more clear and precise.

What are the intelligent machinery and solutions you could provide? Why make it competitive in the market?

Multiplas provides two major solutions: one is IMES and the other ICAM. For IMES, all kind of Multiplas machines and process auxiliary, such as, coolers, drying machines and robots can connect and transfer information to IMES. Plus, IMES can record all data and provide analysis charts, like process quality, SPC, material consume prediction, daily production report or any process result which user requires. And, ICAM is self-developed software, where the user can import cavity and run 3D drawing, and then select material and machine which will apply to the process. The software will calculate the required parameters to set up the machine that can run automatically through the network. During the moulding process, IMES can provide results to ICAM and make it modify the parameters. If ICAM can’t solve the problem, then IMES will send an alarm to the manager’s computer or smart phone via internet. Most importantly, the hardware and software are developed by Mutiplas, which has over 30 years of experience in providing more customised and applicable solutions to customers.

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