Currently, there is a lot of talk about the disruption of entire industry and groundbreaking upheavals due to digital transformation. What are your thoughts about how access to digitalisation can encourage a bigger wave of manufacturing start-ups?
India is the 5th largest manufacturing economy. We must appreciate that the country’s competitive advantage comes from its two pillars: frugality and sustainability. The technologies coming from MNCs are not fitting into the Indian manufacturing model of making the best use of men and machines. This is where Indian start-ups can contribute - by making frugal and sustainable digitalisation products & services, which strengthen the competitive advantage of Indian manufacturing.
What is ClairViz System's unique value proposition that sets it apart from its competitors? What kind of marketing and sales strategies/channels do you use to reach potential customers?
The biggest strength of ClairViz Systems is the domain expertise of its co-founders that has been used in building highly customisable & configurable products. The best fit for our customer requirements can be implemented within weeks, providing ROI in less than 3 months. Our IoT products for realtime performance & production monitoring can be implemented in four weeks. Then we have enterprise custom built products for end-to-end traceability and predictive & prescriptive analytics. Our integration capabilities enable clients to connect machine & operator data with enterprise applications/systems for further analysis. We reach out to our customers through direct marketing and our channel partners.
Considering that you compete with global giants, ClairViz Systems sees to it that it provides frugal solutions to its clients. How do you work towards achieving this each time?
Our aim is to help our customers achieve sustainable benefits through digitalisation. Apart from several SMEs, we have clients like Aditya Birla, HPCL, Mahindra, Bunge, etc, who are global leaders. They have some of the best people and an indepth understanding of technology. We were able to offer them world-class solution and service at a competitive price. Plus, the government of India is helping with initiatives like, Startup India, which proves beneficial for the growth of the Indian startup eco-system.
How important do you think collaboration with a young start-up company is for the innovative activities of established companies? How can this succeed?
Collaborations and partnerships are activities we are currently engaged in, in order to take ClairViz products to markets outside of India, and soon we will have our presence in the Middle East. Today, starts-ups are no longer looked at as a bunch of geeks experimenting with new technologies. The established companies now look at them as someone who can bring them out-of-thebox solutions by harnessing technology. The bigger companies are tied by their processes and systems, whereas start-ups are lean and always ahead in the learning curve.
What activities are you currently undertaking to take ClairViz Systems into the future?
We continue to innovate and build new products. One of the products we are currently focusing on is ClairViz Intelligent Manufacturing Bot (CIMBO) & its integration capabilities. It will change the way we use manufacturing IT systems. Finding correct information at the right time is the biggest challenge being faced by decision makers. Collating data & information from disparate manufacturing systems/machines and providing data in a meaningful way will make a huge difference.