HANNOVER MESSE 2015 will provide a boost to India’s manufacturing competence while adding a new leaf to Indo-German bilateral relations. India will be the official Partner Country for this year’s HANNOVER MESSE edition to be held from April 13-17, 2015. “India is an emerging economic giant which is going to open up enormous sales potential for our German and international exhibitors at HANNOVER MESSE,” commented Dr Jochen Köckler, member of the Deutsche Messe Managing Board.
There were three main reasons for India’s selection: fast-growing economy, the many years of good relations between German-Indian enterprises and the positive experience of having India as the Partner Country at HANNOVER MESSE 2006. Together with German Chancellor Angela Merkel, Prime Minister Narendra Modi has confirmed to officially open HANNOVER MESSE 2015 on April 12, 2015. Under the slogan of “Make in India”, Modi will be promoting the modernisation of India’s factories and infrastructure and greater foreign investment in local production.
Highlighting on India as the Partner Country, Marc Siemering, Senior VP, Deutsche Messe AG, said, “Partner Country India is coming at exactly the right moment. India will be showcasing itself to the world as a modern, upwardly mobile economic power, while it simultaneously takes advantage of the opportunities offered by HANNOVER MESSE to invest in modern technology to strengthen its domestic economy.”
“Boasting of an average annual growth rate of 10% over the last 10 years and with current growth running at around 5%, India is one of the world’s fastest-growing economies. The country is brimming with opportunities and manufacturing industry is leading this fresh wave of growth. Through the HANNOVER MESSE show, we aim to catalyse this momentum and highlight the colossal Indian talent pool,” said Mehul Lanvers-Shah, Managing Director, Hannover Milano Fairs India.
Partnership for better representation
EEPC, under the aegis of the Ministry of Commerce recently signed up with Deustche Messe as the official partner agency to facilitate India’s participation as partner country for HANNOVER MESSE 2015. Through this partnership, Ministry of Commerce will showcase approx 350 Indian companies under an area of over 3500 sq metres. Along with EEPC, India Brand Equity Foundation (IBEF) and CII will also organise high-level participation from India. Deustche Messe’s Indian subsidiary – Hannover Milano Fairs India (HMFI) will be playing a crucial part in organising participation from all agencies.
Figures say it all
Last year, HANNOVER MESSE attracted 180,000 visitors in 5 days; out of this 57% of visitors were from European Union and 20% from South, East and Central Asia. A total number of 5,000 exhibitors from more than 100 countries showcased their products. The 2015 edition of the fair will comprise ten flagship fairs – Industrial Automation, Motion, Drive & Automation (MDA), Energy, Wind, MobiliTec, Digital Factory, ComVac, Industrial Supply, Surface Technology and Research & Technology.