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HANNOVER MESSE 2019, 01.-05. April

DIGITALISATION Hannover Messe 2019 — Home for industrial pioneers

Mar 11, 2019

Established as a domain for the biggest industrial cogregation, Hannover Messe 2019 intends to increase the potential of the markets in Europe as well as around the globe by encouraging the pioneering technologies and solutions in robotics, Artificial Intelligence, 5G technology and sustainability. By furthering the development of newer markets with newer technologies, the global industry fair of 2019 stands to establish a path-breaking relation among humans and machines. A&D India was invited to attend the preview press conference in Hannover, Germany. A preview event report…

On a global scale, all key technologies and core areas of the industry—from research and development, industrial automation, IT, industrial supply, production technologies and services to energy and mobility technologies—can be found at the Hannover Messe. The internationally renowned trade fair, held each year at Hannover, Germany, has made a global industry impact by showcasing the latest in innovative industrial and technological solutions and pushing the boundaries of technology.

Famed as the industry’s global hotspot, this year, Hannover Messe will complete its 72nd year of serving as a home for industrial pioneers and will commence from April 1, 2019 to April 5, 2019 at Hannover, showcasing displays of products and innovations. With a vision to embark on the journey of connecting technology to the human touch and with highlighting topics such as, 5G technology and collaborative robots, who can work in cooperation with humans for increased productivity and efficiency, the industrial fair looks forward to highlighting innovations among its central themes. In this context, the Hannover Messe preview was recently held to give a glimpse on what the industry can expect at the upcoming international exhibition.

A syndication of technology and human touch

The Hannover Messe preview commenced with the first speaker of the day, Dr Jochen Kockler, Chairman of the Managing Board, Deutsche Messe AG, who delivered the keynote address. The main topic of his address was the overview, trends and topics that can be expected at Hannover Messe 2019 and he spoke on the various facets that would entail the Hannover Messe exhibition. Themes like robotics, industrial software and fluid drive technology were the main focus of his address. He shared, “In the age of Industry 4.0, we are presenting the latest technology with a human touch.” Additionally, Dr Kockler spoke about the tremendous scope for the SMEs and big industry players at the exhibition. He further elaborated on different industries widening their approach as exhibitors and welcomed the coming together of big names, such as, Pepperl+Fuchs, Schaffler Technologies, ABB, Weidmüller and so on.

Speaking about the theme of the upcoming exhibition — Integrated Industry and Industrial Intelligence—he said, “Integrated industry has been one of the key areas of the fair.” He explained the importance of digitisation with the urgency for integrating systems into Artificial Intelligence to analyse and evaluate data. These digitisation-driven AI systems will be invaluable, according to Dr Kockler, and he further stated, “If you can evaluate data, you can do something special.” These will, in turn, aid humans as the machine learning will be able to use data to make work easier for the humans in that particular field.

Other topics of fascination unfurled by Dr Kockler were those of the 5G Industry Arena and OPC-UA platforms, which will be displayed at Hannover Messe 2019. As a source of paramount importance to the industry, 5G technology will be the key to connect machines wirelessly and facilitate autonomous driving. He also discussed how 50 experts from the field will be sharing their presentations along with the Digital Minister. In a brief discussion about the industrial fair, he also briefed about the first day of the exhibition, which will focus on discovering the future of leadership, power grids and lightweight vehicular infrastructure for e-mobility.

Dr Kockler concluded by diverting the attention to the European economy. According to him, with a large participation of exhibitors from Europe and around the globe, Hannover Messe always reflects what goes on in the economy, automation and production. Although he addressed the advantages of 5G technology and the scope developed through its investment, he also hoped that the economy would not undergo any downturns.

Swedish co-operation and collaboration

The next speaker for the event was S E Per Thöresson, Ambassador of the Kingdom of Sweden. On the account of the Swedish partnership with Hannover Messe 2019, Ambassador Thöresson addressed the natural wealth of Sweden and this innovation-based partnership of which the chief goals are topics like, mobility, digitisation, e-health and test-beds for technology. “In addition to this, Sweden offers stable and sustainable energy supply with energy generated from hydro-power and with a carbon footprint that is lower than most countries. Further, with social and political stability, Sweden has a man force of 10 million people interested in trade and partnerships abroad,” he shared. Thus, at the upcoming Hannover Messe 2019, Sweden will focus on solutions in sustainable energy, amongst other technologies, along with showcasing its public enterprises, research institutes, MNCs and start-ups. The industrial fair will expect around a hundred exhibitors from Sweden due to the partnership.

Flexible technology and ensuring user safety

The final keynote speaker of the preview, Jürgen von Hollen, President, Universal Robots, spoke on the human-machine collaboration with his topic—'Empowering people through technology’. According to von Hollen, bots can enable companies to transform their business by leveraging the creativity of a human. He addressed the ongoing changes in the field and how it would alter the relation between man and machines, and stated, “Human is the empowering element of flexibility, offered by robots.” Furthermore, his address gave key insights on demographics and the changing employment environments, changing the face of manufacturing, and the changing market demands. Speaking on the mode of production, he elaborated, “We are moving into a situation where flexibility is required.” According to him, empowering the industries and companies is about flexibility, whereas collaborative robots are all about safety. “The true differentiator is ease-of-use. This simplicity allows a person on the production line to use it,” he noted.

Further discussing Machine Learning as an opportunity, he emphasised that barriers to availability of technology have to be broken. Without cost and complexities, technology allows people to innovate and give way to new markets. He especially focused on bringing technology into the SME sector and aiding the accessibility to Universal Robots, he shared, “No matter what the industry size, region, country or application, we empower people anywhere — for us, there’s no stereotyped thinking.”

Enabling digitisation and AI

The next speaker, Olaf Reus, a member of the Management Team at Ericsson, discussed that as the largest 5G driver in the world, Ericsson will participate in Hannover Messe to demonstrate how they can provide technology solutions and services to companies. Reus spoke about working on different test-beds (automotive) and areas in Industry 4.0. He added, “About 80% of the industrial data communication is wireless, which will enable automation and digitisation."

Subsequently, Dr Rikard König, CTO and Co-Founder, Ekkono Solutions spoke on bringing AI to the markets and their benefits in predicting maintenance need. Crediting university research as a base for Artificial Intelligence, Dr König explained the advantages and prospects of the partnership with Sweden.

Shaping smart cities

This was followed by Michael Alefs, Head of Smart Cities Initiative, ABB AG, who aimed to particularise the need to deliver solutions to customers and partners, which would be reliable and also optimise energy resources. “We are helping cities to support global trends like, decentralisation, lessen the carbon footprint, amongst other things,” he stated. Further adding to this, Christoph Schupp, Head of Content & Business Media Relations, ABB AG, stated that the company offers 200 dedicated solutions, not just for smart cities but for all industries. In the ABB portfolio at Hannover Messe, smart cities will feature an important role. “We are helping customers in partnership in utility skills and commercial skills, by solving these problems in a digital way,” he averred. These digital solutions will follow cost-based structure and lower the carbon footprint by implementing them. While illustrating their smart solutions, he further noted, “People living in cities request smart solutions, such as, infrastructures for e-cars, which are getting more and more important.”

Where tomorrow’s industry is made

Hannover Messe 2019 will offer a platform to six glorious trade shows for groundbreaking technologies and launch of new projects — a once a year opportunity that will largely benefit in building co-operations and networking. This trade show line up will cover shows on Integrated Automation, Motion & Drives, Digital Factory, Integrated Energy, Industrial Supply, Research & Technology and ComVac. Among these, the Integrated Automation trade show titled ‘Giving Your Business New Drive’ will focus on all aspects of industrial automation, from mechanical engineering and robotics to process automation while the Digital Factory trade show titled ‘Home of the digital pioneers!’ will provide a platform to discover IT solutions that enable the exchange of data, novel softwares and concepts for secure distribution of mass data. In the Integrated Energy trade fair, the focus will be on solution providers and decision makers who are driving towards successful energy transition, development in the charging infrastructures and cutting costs by budgeting on energy efficiency. Additionally, the Industrial Supply trade fair will host international suppliers who will exhibit the entire range of solutions-- from materials and processes to key topics, such as, lightweight construction. The Research & Technology show, accurately named ‘Where the Future Comes Alive’ will provide insights from experts in science and economics about the future of the industry and market. Furthermore, a trade show dedicated to the vital Compressed-air and vacuum systems for energy - efficient, sustainable production will be convened.

Energy efficiency and the ecosystem

Sifting gears to the energy sector, Jochen Weiland, Vice President — Marketing, Schneider Electric shared his valuable insights. He informed that the company plans to focus on four elements, related to efficiency of customers. “These four elements are — ease to start with, improving productivity for machines, and combining bringing two strengths — process automation and energy management together — and by merging them, helping the customers by giving them efficiency,” he added.

Consequently, he elucidated the vision of optimising energy consumption and the overall cost by predicting energy usage. “We are seeing the industry and everything around as an ecosystem and in this ecosystem, we believe collaboration is one of the key elements. We will establish a platform for customers but also for partners who are providing us with technology elements.”

Remarkable scope

Thus, the much-awaited global trade fair, Hannover Messe 2019 promises a remarkable scope for Industry 4.0 and flexible solutions for the industry, which are not only efficient but also sustainable. With its offerings of AI, 5G technology and integrated industries, the industry exhibition aims to be prolific, inspiring the best in technological solutions.

  • “In the age of Industry 4.0, we are presenting the latest technology with a human touch.”

    – Dr Jochen Kockler

    Chairman of the Managing Board, Deutsche Messe AG

  • “Sweden offers stable and sustainable energy supply with energy generated from hydro-power and with a carbon footprint that is lower than most countries.”

    – S E Per Thöresson

    Ambassador of the Kingdom of Sweden

  • “Human is the empowering element of flexibility, offered by robots.”

    – Jurgen von Hollen

    President, Universal Robots

  • “About 80% of the industrial data communication is wireless, which will enable automation and digitisation.”

    – Olaf Reus

    Member of Management Team, Ericsson

  • “We are helping cities to support global trends like decentralisation and lessen the carbon footprint.”

    – Michael Alefs

    Head — Smart Cities Initiative, ABB AG

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  • HANNOVER MESSE 2019, 01.-05. April

  • HANNOVER MESSE 2019, 01.-05. April

  • HANNOVER MESSE 2019, 01.-05. April

  • HANNOVER MESSE 2019, 01.-05. April

  • HANNOVER MESSE 2019, 01.-05. April

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