GoZero Mobility recently collaborated with Bharti Enterprises for the ‘Eat, Drink And Be Fit’ & ‘Shop Zap Zoom’ campaigns. Do you have any campaigns in mind in the coming months for encouraging people to buy e-bikes?
Considering multiple factors plaguing the lives of the contemporary metropolitan citizens, such as high initial costs of EVs, lack of charging infrastructure and reduced fitness due to high work demands, along with the fact that a big chunk of greenhouse gas emitters are regular office goers, we are working mainly on the theme of e-biking to work. We believe that the current crop of new working professionals are the most willing to get into the e-mobility lifestyle, especially one that doesn’t burn a hole in their pockets while also ensuring they get their daily necessary workout.
According to you, by 2024, we will be ready with a decent EV infrastructure in India. That’s not very far away. How do you think this can be achieved in the mentioned timeline?
We believe so due to the encouraging policies being put forth by the Indian government and the state governments in their respective regions. With increased awareness on the economic efficiency of e-mobility, its demand has skyrocketed, and a whole bunch of new start-ups having emerged to throw in their hat to cater to this transformation in lifestyle. However, we believe that with increased support for development of larger sized EVs (4W and Commercial Vehicles) and its associated infrastructure, EV infrastructure will become ubiquitous.
You say that GoZero also offers best in class features compared to peers. Can you give examples?
At a given price bracket, we offer more features at a higher quality than almost all our peers in the market. For example, the Skellig Pro is priced at ₹ 39,999 and packs with it a Panasonic-powered battery with a range of 70 km on a single charge and equipped with a 7-speed gear. This combination of features at this price-point is not available in our peers’ products.
Your company procures 40% of its components from the UK, Spain, Taiwan and China. What are you doing to reduce dependencies on these & go more local?
We are currently vetting numerous domestic suppliers for the components so as to ensure that there is a consistency in the quality of our products. We hope to soon establish our partnership with them.
As EVs are made, tonnes of EV batteries will need to be recycled or discarded. What happens to these batteries? Also, is your company doing anything to solve the battery recycling problem?
In EVs, the batteries reach the end of their usability when they degrade to about 80% capacity. However, these batteries still contain enough capacity in them to power smaller utility electronic devices. Our earliest e-bike batteries still have at least one more year before their end-of-life, which means we are working on a system where old batteries can be returned for reusing or recycling and can purchase a new battery at a discounted cost. The used batteries, after evaluation, will be delivered to appropriate channels that would best utilise the reusable cells.