After six action-packed days, more than 2,200 international manufacturers of production technology have been benefitted from the exhibition with full order books, in a highly optimistic frame of mind.
“More business, more international drawing power and more innovations: EMO has once again lived up to its reputation as the leading global tradeshow for the world of metalworking,” remarked Carl Martin Welcker, General Commissioner for EMO Hannover 2017, adding that it was also the definitive exhibition for machine tool makers worldwide and a pacesetter for the future of production technology. Welcker also pointed out that EMO had had a major impact on business activity, quoting a survey in which EMO visitors indicated their intent to invest a total of over 20 billion euros in production technology over the course of the next 24 months. Deals worth 8 billion euros were sealed during the one-week event. The Aalen-based SHW Werkzeugmaschinen company, for instance, sold several machines all at once. “In addition to these unexpected sales, trade visitors came to us armed with tangible projects, some of them even going so far as to specify the actual dimensions of the machines required. Dozens of such customers came from China, alone,” reported Managing Director Anton Müller.
EMO slogan fully reflects the vibe of the times
The show’s chosen motto of ‘Connecting systems for intelligent production’ proved to be right on the mark, effectively pulling in the crowds, especially from abroad. In this spirit, most exhibitors were − many for the first time in such grand style – touting connectivity solutions, data analysis applications and innovative services. The emphasis was on systems capable of interconnecting multiple partners, cloud-based machine monitoring solutions, simulation software, augmented reality for machine maintenance, blockchain technology for secure data transfer, new business models and much more. Christian Thönes, Chairman of the Executive Board of DMG Mori Aktienge-sellschaft based in Bielefeld, Germany, echoed the statements of many other exhibitors in saying: “The keynote theme of this year’s EMO Hannover gave us the ideal backdrop against which to present market-ready products for digital manufacturing.” On a similar note, EMO’s General Commissioner Martin Welcker added: “This was exactly what our tradeshow visitors were looking for. The machine tool industry demonstrated that its high-tech offerings are in perfect alignment with the latest market requirements.”
Indian Exhibitors Viewpoint
“The attendance from Asia, in particular, was found to have risen sharply. At the ‘India Day’ event organised by us, there were presentations and panel discussions. Also, the show’s supporting programme provided even more insight into today’s and tomorrow’s manufacturing technology trends. A rich array of conferences, seminars and special displays put the spotlight on key topics like Industry 4.0, future production scenarios, Additive Manufacturing, intelligent tools, machine safety, training for factory workers and promising markets from India to the US and Mexico.” — Rajesh Nath, Managing Director, VDMA
“The overall response from the EMO was good. It is the right platform to showcase the new technologies. This EMO, there were several 3D printing technologies on display. A large variety of machines from producing small parts to very large structures by using 3D printing methods was also showcased. This year, we participated along with our French Company SPMS. We had good response from customers as well as potential partners who can represent us in various countries. For potential customers in Europe, our strong base in France with SPMS obviously carried a lot of appeal, and we hope to build a growing business with SPMS. Moving ahead, we have shortlisted a few new technologies wherein we have to invest in R&D and develop those technologies.” — Sameer Kelkar, CEO and R&D Head, GrindMaster Machines
“The response has been good. We are satisfied with good quality of positive enquires. In our opinion, the trend is similar to earlier EMOs. However, it is our perception that the world is getting ready to accept ‘Made in India’. We also noted that some senior GOI officers had visited EMO 2017, reflecting new seriousness of our government. The Indian machine tool industry is on cross-roads. There is a compelling pressure on Indian machine tool industry to offer global solutions. We have formed a cell to intensely follow on the gains made on the show. The same is reviewed on a weekly basis to consolidate the gains.” — Renganathan Chellamraja, CEO, Chennai Metco
“This year, EMO did not receive an overwhelming response that the exhibitors expected. There were very specific set of visitors with clear intentions and expectations from the show. It was observed that the market in many regions of Europe is growing and investments in capital equipment are being planned. One of the trends witnessed at the show was adaptation of Industry 4.0 into manufacturing. There were inter-connected machines with lot of machine data being processed to enhance the productivity or efficiency. Secondly, it was the interest shown by some manufacturers on the additive technologies. Our focus has been ergonomic products with better user experience. Post EMO, our strategy is to make our products more suitable for international customer requirements & widen our product range for global markets.” — Dr Vishwas Puttige, Head—R&D, OSD, Ace Manufacturing Systems
Setting the pace for the future of manufacturing
Foreign industry professionals were particularly keen on attending to EMO Hannover to get a grip on the future of manufacturing. More than half of the show’s total of approx. 130,000 attendees came from abroad, with 70 percent of these foreign visitors originating from European countries. Attendance from Asia, in particular, was found to have risen sharply. “Foreign visitors were keenly interested in seeing how the market leaders are leveraging digitization to benefit the various process chains. They were also eager to see how new business models are growing up out of all the harvested data,” explained Welcker.
Alongside digitization and connectivity, additive manufacturing was also very high on the agenda for a great many EMO visitors. Mirroring the interests of a fifth of the show’s attendees, Dr. Alexander Krupp, Application Engineer at Multiphoton Optics GmbH based in Würzburg, Germany, said: “As an applications engineer in a firm that produces 3D printers for high-precision parts manufacturing, my main reason for attending EMO Hannover 2017 was to see what is happening in the additive manufacturing sector, and get to know the new technologies. I need to assess the current state of the art, and for the world of metalworking, there is no better place to do this than at EMO Hannover.”
Overseas exhibitors clearly see EMO Hannover as a stepping stone to international markets. Jens Thing, Managing Director Europe at Haas Automation’s Belgian subsidiary, described EMO as “a fantastic window on the international market. Here you can meet visitors from all over the world. For doing international business, there is simply no alternative to EMO.”
Sharp upswing in visitors playing a major role in purchasing decisions
The increasing global drawing power of EMO was matched by the decision-making caliber of its attendees. Many exhibitors enthusiastically spoke of the in-depth, high-caliber nature of the talks in which they engaged with customers and prospects from around the world. “We had more than 400 inquiries by day two of the show, and this trend has continued very nicely,” commented Norbert Teeuwen, President and COO at Okuma Europe GmbH (the European subsidiary of Okuma Corporation, Japan), adding: “In comparison with recent fairs, we were delighted – even a bit surprised – to see a much higher number of conversations turning into firm orders. Customers from Central and Western Europe have less of a tendency to order directly at the fair, but we had visitors from Eastern EU countries or the Russian-speaking part of the world, for example, approaching us with some very specific requests, which was highly satisfying.” According to the EMO visitor survey, nearly 60 percent of the show’s attendees were of managerial status, while more than half were found to play a decisive role in their organizations’ purchasing decisions.
EMO also highly valued as a hub for dialogue and networking
The show’s supporting program provided even more insight into today’s – and tomorrow’s – manufacturing technology trends. A rich array of conferences, seminars and special displays put the spotlight on key topics like Industry 4.0, future production scenarios, additive manufacturing, intelligent tools, machine safety, training for factory workers and promising markets from India to the U.S. and Mexico, and everywhere in between. The supporting program was a major magnet for anyone keen on grasping and gearing up for tomorrow’s realities.
Thanks to its winning exhibitor lineup, attractive supporting program and – last but not least – upbeat spirit, EMO Hannover 2017 also proved to be unsurpassed as a hub for dialogue and networking. In the words of Dr. Wolfgang Heuring, CEO of the Motion Control Business Unit at Siemens AG in Erlangen, Germany: “EMO Hannover 2017 has once again lived up to its reputation as the leading global marketplace for anything and everything to do with machine tools. For Siemens, this is the ideal hub for dialogue with our customers from all over the world.”
A big bang, right from the start
After four years of waiting for the gates to open on the next EMO Hannover, expectations were running high. The event got off to a special start with none other than German President Frank-Walter Steinmeier taking part in the opening-day festivities. President Steinmeier’s guided tour around the complex included a stop at Haimer – a company based in Igenhausen, Germany. “This year’s event started off with a bang when German President Frank-Walter Steinmeier stopped by our stand − a truly momentous occasion that motivated all of us to make EMO Hannover 2017 the best trade fair in the 40-year history of our company,” said a delighted Andreas Haimer, the group’s CEO.
Save the date
The entire industry is already looking forward to another promising edition of EMO in the year 2019. “The themes of digitization and connectivity will still be high on the agenda in two years’ time,” reported General Commissioner Welcker. “And by then we will have an even better grasp of what lies ahead.”
The next EMO Hannover will be staged from 16 to 21 September 2019.