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Tim Cook


Apple Inc

DIGITALISATION Embracing excellence!

Feb 18, 2019

BE THE BEST, NOT THE FIRST! - Tim Cook, CEO, Apple Inc

An enterprising leader and declared as one of the world’s most powerful people by Forbes, Tim Cook is the Chief Executive Officer of Apple Inc. Being the face behind the world’s most easily recognisable company, he has been incredibly successful in adding to its global value. Under his diligent leadership, Apple has become the first public company in the US to be regarded as a $1 trillion company in terms of net worth.

Cook completed his industrial engineering degree from Auburn University followed by an MBA from Duke University. In his early career, he worked for IBM for 12 years, and also served as the COO of Intelligent Electronics and Vice President for Corporate Materials at Compaq. His consistency, desire for excellence and several accolades made him stand out as one of the emerging leaders in the business world, and initiated him into his career as Senior Vice President at Apple in 1998.

In his new role, he was successful in revitalising Apple, making the company what it is today. He has not only dedicated his interests towards Apple, but is also well known for his philanthropy. Publicly declaring that he would donate his entire stock of $120 million in charity, he famously stated, “You want to be the pebble in the pond that creates the ripple for change.” He is also dedicated to the development of his country, investing $350 billion to the US economy, and has promised to add 20,000 new jobs.

As the company’s CEO, the generous leader has made Apple the most profitable business in the world, and has pushed it to enter new territories. He has not only increased the user base of the iPhone, but has also partnered with IBM and Cisco, opening doors to specialised technology. The introduction of the Apple Watch has also been a massive achievement and is regarded as the world’s most successful wearable. Plus, he has entered the music streaming industry and focussed on healthcare, Augmented Reality, privacy etc., making Apple a multi-dimensional technology giant, worth billions.

Often known for his democratic, thoughtful and charismatic leadership style, Cook insists on innovation, intuition, diversity and accountability as his core work ethic. His philosophy has always been, “Be the best, not the first”, and has focused his attention towards excellence. He states, “The sidelines are not where you want to live your life. The world needs you in the arena.”Under his leadership, Apple has created over 2 million jobs in America and abroad. His future plans for the company include setting up data centres and an Apple campus for better customer support. The visionary leader has also implemented 100% renewable energy in all of Apple’s facilities in the US. Cook’s dynamism and dedication towards ingenuity truly makes him one of the world’s most influential and powerful people and his legacy stands as an inspiration to young talents across the globe.

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