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Vineet Seth

Managing Director - South Asia & Middle East

Mastercam APAC

MACHINE TOOLS Digitalisation is the current buzzword as well as the impending future

Jan 29, 2019

We need to continually follow a path of introspection, observation, feedback, analysis and corrective action to be ahead of disruptive technologies. - Vineet Seth, Managing Director—South Asia & Middle East, Mastercam APAC

With the 50-year completion of IMTEX this year, what significance does it hold for you and your company? How old is your company’s association with IMTEX?

The 50th year of IMTEX is a golden page in the history of Indian machine tools and manufacturing. IMTEX is a flag bearer of our domain and has consistently built a formidable brand across the years, putting us on the map with other global machine tool trade shows. Mastercam has been associated with IMTEX for over two decades and we look forward to the special edition this year.

What would be the big strategy/plan that you will be pursuing post-IMTEX in 2019, aimed at creating a big business impact?

We have increased our presence across the country, both directly as well as through our 25+ dealers. We intend to take our message on High Efficiency Manufacturing and Cutting Edge Metrology offerings beyond IMTEX through various regional seminars as well as centrally organised seminars. We are also working with numerous skill development initiatives that will inculcate the best practices in manufacturing at the grassroots level and empower young engineers and technicians to tackle the changing landscape. We look forward to a good show and the leads that it generates to help us achieve our goals on acquiring new customers in the calendar year.

Digitalisation has been the most talked-about topic in the manufacturing industry today. Besides digitalisation, would you like to highlight any other technology advances that will have the maximum traction in the next two years?

Digitalisation is the current buzzword as well as the impending future. We need to understand that everything we are currently doing in the manufacturing domain is largely digital—except for the part where we connect everything together. This gap will be filled by “Digitalisation” eventually. In the mechanical domain, there is plenty of room for innovation, due to the multiple sub-domains that still need extensive research and development. Machine tool controllers, CAM strategies, cutting tools, cutting fluids, work holding devices and material; their interaction, variability and how these can be overcome to achieve maximum “reliability” and “predictability” is a larger field of study in its own right. Not a lot of organisations and individuals are focusing on this currently, and to me this is a relevant and important topic that the manufacturing industry needs to pay close attention to.

How do you assess the disruptive power of new technologies at an early stage and build a sustainable plan so as to respond to the technological disruptions, in the short-term and long-term?

Disruptive means unusual, undisciplined, unconventional, and unorthodox – amongst others. There is no single plan to avoid disruptions. However, since it is largely agreed that we currently live in a VUCA world (Volatile, Uncertain, Complex and Ambiguous), we will need to follow a path of introspection, observation, feedback, analysis and corrective action to be ahead of disruptive technologies.

In your opinion, what is an industrial trend/concept/ myth which you would like to demystify within the Indian manufacturing sector?

In the manufacturing industry, a lot of companies “feel” that they use the right tools, right processes and right materials. I strongly recommend that the “feel” factor needs to be peer reviewed or validated. Not only will this help the organisations become more productive but it will take the Indian manufacturing domain, collectively, to an altogether new level.

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