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DIGITALISATION Designing an upgraded future

Oct 22, 2019

With rapid and dynamic developments in the field of machine sciences, businesses and consumers have been pursuing new ways to design and use technologies. To get a better perspective and knowledge about the technologies that will impact the future of the companies, Autodesk India recently organised the Autodesk University India 2019 under the theme – ‘The future of making’ in Bengaluru, India. A post event report…

Autodesk University (AU) India 2019 generated a platform for intelligent minds from various fields across the world, who came together to explore and discuss the best practices to help one stay on top of the trend and experience advanced technologies first-hand. The AU 2019 witnessed a gathering of almost 2000 people, wherein, along with key presentations, the event correspondingly had various interactive exhibits displayed and classes being held by change makers, thought leaders and experts from across the designing, engineering, construction and manufacturing background.

Striding towards an innovative tomorrow

AU India 2019 commenced with a welcome address by Balaji Kesavaraj, Head – Business Strategy & Marketing, Autodesk India & SAARC. Kesavaraj began by giving a brief introduction of the day and the flow of the agenda to the audience. Speaking about their theme – ‘The future of making’, Kesavaraj noted, “We believe that the future of making is not tomorrow but today. I truly believe that there is an opportunity to do better.”

Following the welcome note, Haresh Ram Khoobchandani, Vice President Sales, Autodesk APAC, delivered a keynote presentation on the ‘Future of making’. After an enthrallingly captivating entry on stage, Khoobchandani kick-started his keynote addressing the most important question of the hour - ‘will automation take all the jobs away?’. Speaking on automating things in the digital world that are rendered in the physical world, he remarked, “Along with the inevitability of more and the reality of less, is the opportunity of better; the opportunity of a more balanced, sustainable and equitable world.”

The architecture, engineering and construction industry has been facing an unprecedented demand for new buildings and infrastructure, but at the same time it is also facing challenges because of declining productivity. To get a better understanding of the various steps adopted by Autodesk to develop new tools, which is inturn helping the architects, engineers and contractors to bring more to the project lifecycle, Vikram Dutt, Senior Director, Building - Business Strategy & Marketing, Autodesk, hosted a session on ‘Future of architecture, engineering & construction’.

This session was subsequently followed by a session on ‘The future of design and manufacturing’ by Bhupesh Lall, Senior Director & Head - Business Strategy & Marketing, Autodesk APAC & Japan. During this session, he threw light on the transformations in the manufacturing industry, the global trends that are impacting manufacturers worldwide and the role of Autodesk in helping customers and companies thrive in this period of digital transformation. Giving an example of their client Claudius Peters, Lall mentioned, “It is essential to focus on four major things to ensure business growth – product quality, reducing lead time, reducing costs and increasing customer satisfaction.”

Post this, Ben Fischler, Media & Entertainment - Business Strategy & Marketing, Autodesk, hosted a session on the ‘Future of media & entertainment’. During this session, Fischler discussed the evolving technologies aiding the media and entertainment industry, the critical role of Autodesk in creating the Oscar nominated films for ‘best VFX’ and the changing paradigms of storytelling. He noted, “Technology is starting to advance new types of content and the demand is going with it.”

Smarter approach to Industry 4.0

With the keynote sessions coming to an end, the symposium segregated to attend industry breakout sessions of their interest. EM magazine visited the breakout sessions on ‘Design & Manufacturing’. The design and manufacturing convention began with a welcome note by Shekhar Rohira, Country Manager - D&M & M&E, Autodesk India & SAARC. Post giving a brief introduction of the agenda for the rest of the day, Rohira proceeded to entail people with the current role of manufacturing in driving the economy of the world, the challenges faced with the customer demands evolving, traditional form of manufacturing changing and the necessity of reducing the production time.

With Industry 4.0 slowly being adopted by the manufacturing industry, evolving technologies have been disrupting industries worldwide. To speak on the practical measures that can be embraced in this era of transformation, Himanshu Jadhav, Chief Executive Officer, Jendamark India, gave a keynote presentation on the ‘Practical implementation of Industry 4.0 for automotive industry in India’. During the session, Jadhav spoke about the six pillars of Industry 4.0 that have been implemented at Jendamark, which includes - integrated systems, predictive maintenance, Additive Manufacturing, Augmented Reality, IoT and virtual reality.

With developments in design thinking and its applications around, the variety of problems that designers come across are vast, and to have a ‘set approach/design process’ does more harm than good. To give a better understanding of how design processes need to be adopted based on the problem at hand, Swagat Rath, Industrial Design Manager, Ather Energy, and Tamilanbu Murthi, Associate Manager, Ather Energy, provided insights on how one can have ‘A smarter design approach’. During their session, the duo gave the audience a ride through the journey of building of their flagship product - Ather scooters. “There will always be certain needs of a product. Based on the needs, we need to preserve the kind of design approach we take for the product,” mentioned Rath.

Ideate and ameliorate

Following this, S Dilip Sridhar, GM, Engineering R&D, Brakes India, hosted a session on ‘Productivity improvement, lead time reduction, design automation techniques and algorithms for 2D & 3D design using Autodesk products’. Sridhar, during his session, shared his experience over the years of working with Autodesk products, the key initiative approaches adopted to improve productivity, the ‘four quadrants’ approach of designing and the various ways 3D design can be used effectively to conceptualise design, validate, iterate and optimise designs and tools.

Post this, Shrihari Rasal, Project Manager, Marquardt India, conducted a session on ‘Utilisation of Autodesk Moldflow to evaluate process failures’, wherein, he provided inferences on Moldflow, which can put an end to the critical product issue of bubble formation after painting. Speaking of the approach adopted to avoid process failures, he remarked, “It is important to adopt design modification to achieve optimal flow pattern to avoid airtrap.”

Next, Saqib Jameel, Workstation Product Lead, Lenovo India, shared insights on product reliability without compromising on performance, with his session on, ‘Lenovo - powerful & reliable’. During the session, Jameel spoke about their innovations and modifications in workstations.

To throw light on the digital factory design, optimised material flow analysis and process design validation in a virtual environment, C Gandhi Mathi Nathan, Assistant Manager – PE, TVS Motor, hosted a session on ‘Digital factories - Shaping the future of manufacturing’. Nathan, through the course of the session, expounded the various challenges faced by the manufacturing industry in the present time, metrologies adopted by TVS and Autodesk’s significant contribution in helping achieve it. Elaborating on the challenges, Nathan remarked, “Speed, agility and precisions will be the game changers of the coming time.”

Bringing an end to the edifying event, Abhit Kumar, Chief Executive Officer, Social Hardware International, convened a session on ‘Real-life scalable product for social impact using Generative Design.’ Through the course of his session, Kumar elaborated on the constructive development of the prosthetic upper limb done by Social Hardware and how Generative Design and the simulation of non-linear elastic materials in Fusion 360 contributed to the product's development.

Creating potential

The Autodesk India 2019 posed as a lucrative platform providing elucidations about the business and technology challenges faced by organisations on a regular basis. It enabled the attendees to garner knowledge about the best practises, receive expertise on subject matter to boost growth and to get a better perception on the future of the industry.

Image Gallery

  • Bhupesh Lall

    Senior Director & Head - Business Strategy & Marketing

    Autodesk APAC & Japan

  • Shekhar Rohira

    Country Manager - D&M & M&E

    Autodesk India & SAARC

  • M. K.Sunil

    Country Manager - AEC

    Autodesk India & SAARC

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