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Vivekanand, Country Manager—India & SAARC, GreyOrange

Image: GreyOrange

Industrial Automation “Delivering global quality standards”

Jul 3, 2018

Vivekanand, Country Manager—India & SAARC, GreyOrange, shares his observations and opinions with Suchi Adhikari, on the challenges being faced and the latest technological developments in the robotics and automation sector in India. Excerpts…

Being a global robotics and automation company, what are some of the challenges that are being faced by GreyOrange in the current market?

Currently, conditions for the manufacturing ecosystem are positive and efforts are ongoing to develop a thriving manufacturing ecosystem. While investments, initiatives and discussions are being made in manufacturing, there is a need to accelerate the progress. More companies need to realise India’s potential as a product economy. However, we are glad to see the government’s increased focus on Digital India and emerging technologies, such as, robotics, Artificial Intelligence, machine learning, Big Data and IoT, which are important steps towards fostering innovation in the country. This would also help in creating jobs, improving the quality of education and healthcare.

Automation plays a big role in today’s manufacturing enterprises. How many automated plants of GreyOrange are there in India?

As a result of our rapid growth, both in size and volume of our global operations, we have recently established our new and substantially larger state-of-the-art manufacturing facility in Gurgaon, India. We are investing further in automating our processes to increase throughput and quality, while further shortening lead times. It is also important for a dynamic and versatile product company like ours to be agile in responding to market demands. We have successfully embarked on our automation journey with the new production line, as we intend to hit the right mix that will enable us to deliver global quality standards for our clients, with the flexibility to undergo rapid changes as we continue to grow across more product lines.

With an increasing demand for technologically advanced solutions from customers, what are the solutions being provided by your company in order to leverage Artificial Intelligence & machine learning so as to provide best output?

The GreyOrange Butler goods-to-person solution for automated material movement in warehouse caters to e-commerce, third party logistics, retail stores and production floors. The AI-powered Butler, using machine learning, is designed to demonstrate smart decision-making capabilities to streamline and accelerate the order fulfilment process. These robots are able to react to various situations as well as adapt to scenarios, such as, seasonal peaks or surge in demands due to flash sales. The Butler solution is being deployed across India, Asia, Europe and South America.

In 2018, GreyOrange also introduced the AI-powered Butler XL that can be used in manufacturing facilities and omnichannel warehouses to move different kinds of loads from raw materials to finished goods. We have also introduced a collaborative robot, Butler PickPal, which combines AI and machine vision to revolutionise order fulfillment, by identifying and picking products from shelves quickly and accurately. The Butler PickPal works alongside a warehouse operator to pick, consolidate and fulfill orders, and together can achieve far higher picks per hour, increasing throughput from the same picking station.

After LogiMAT and CeMAT Hannover, are there any future plans of industry exhibitions in India?

The Indian market continues to be important for us and offers immense potential for growth. Thus, we will be showcasing our advanced robotic capabilities at the India Warehousing Show, India’s premier exhibition for the supply chain and logistics industry, in June 2018.

Going forward, what are your short-term and long-term plans for the Indian market?

We continue to expand our capabilities in India across new verticals. Our solutions are installed by some of the largest retail and FMCG customers in India. In the future, we see our company entering new industries and verticals, such as, the pharmaceutical and automotive industry. From an ecosystem perspective, we will be focusing on building stronger partnerships with new players in the automation space.

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