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Muthusekkar, MD, Nord Drivesystems India

Image: Nord Drivesystems

Drives & Controls “Continuous investment in emerging countries”

Jun 29, 2017

…says Muthusekkar, MD, Nord Drivesystems India. In this interaction with Suchi Adhikari, he discusses the significance of energy efficiency in industrial products and the ways in which his company is catering to Industry 4.0-ready products and solutions. Excerpts…

What are the key emerging trends in drive technology?

Drive and motion technology industries are considering drive units, which can stand harsh conditions and are highly energy efficient. New trends in drive technology include high efficiency super premium motors (IE2 - IE3 - IE4), intelligent decentralised drives, high level of automation, Industry 4.0-ready products, IoT, etc. Keeping this in mind, our company has high-efficiency products clubbed with efficient gearboxes that are used along with super premium efficiency motors and intelligent variable frequency drives (VFD), which is the perfect formula for up to 40% of energy savings for the customers.

How does your company model to Industry 4.0? What are the products being offered from Nord that support customers as they move towards Industry 4.0?

Our company has an experienced R&D team and has introduced the ‘industrial 4.0 ready product’, which is the NORD drivesystems. These decentralised drive units come with an integrated PLC. They can control both simple and complex applications directly. This reduces the load on the higher level system control unit and enables modular system designs and autonomous production units. Our company aims to provide scalable electrical drive systems and software to cover the full spectrum of tasks, from simple actuators to complex networked systems.

With the recent demand for energy-efficient industrial products, how is your company catering to this demand?

NORD application takes advantage of a VFD control to vary the speed of the motor during the process to save energy and reduce machine stress. Our company offers customised motors to meet special requirements. The NORD high-efficiency gearbox combined with premium efficiency motors, IE2 & IE3 form highly efficient motors, which save up to 40% power. It fulfills the current efficiency regulations and supplies a wide range of energy saving motors for the international market. The heavy-duty, one-piece housings are precisely machined for this purpose. They are sturdy in terms of design and can take more load. The casings also have less mechanical components that reduce the chances of failure of the device. In addition to reduced energy consumption, all energy-efficient NORD motors feature a durable, low maintenance design. With power savings, the maintenance costs are reduced by almost 40% and 300% in terms of oil change intervals, which leads to a lower total cost of ownership in the long run.

How do you strategise your company’s business model keeping in mind the price sensitive Indian market for SMEs?

NORD drive solutions feature eco-friendly designs and fulfill the global and regional efficiency standards. Our client spread includes almost every industry such as cement, steel, metals, infrastructure, packaging, airports, pharma, chemical, pumps, effluent treatment, material handling, robotics, cranes, automobile, dairy, beverage, agriculture and much more. Our strategies are simple and we provide installation and maintenance to ensure a complete solution package for customers. We also provide assurance of repairs/replacement if needed.

How do you plan to expand your company’s market presence in the Indian market? What are your company’s future plans for the Indian market?

NORD has a strong domestic market with increasing demands. We offer German-designed, safe and rugged products. Our products have a longer lifespan with a high degree of performance efficiency and trouble-free operations. Our company’s philosophy is ‘continuous investment in emerging countries’. We focus on production as well as superior customer experience for which, in the last financial year, we invested in terms of expansion in warehousing and operations at our Pune facility. Our management is planning additional investment for service improvement. We have also scheduled the launch of our new mobile service vehicle to provide superior service experience to our valuable customers.

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