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CABLES & CONNECTORS Bounce back in a year of surprise: Changing connectors market during COVID-19

May 6, 2021

Karishma Katrat, Head – Business Development, Katlax Enterprises; Vijay Lokhande, Dy. Manager – Design & Development, Katlax Enterprises - COVID-19 has amplified the importance of technology and digitalisation by manifolds. Every given industry has or is adapting to the digital changes and moving on. The article by Katlax – a company offering latest in sensors and automation to Indian and global industries – explains the changes incurred in various sectors and trends to look out for and adapt to.

The COVID-19 pandemic has graphically illustrated the importance of digital networks and service platforms. Imagine the ‘shelter in place’ reality we would have experienced at the beginning of the 21st century, only two decades ago: slow internet and nothing like Facebook, WhatsApp, Zoom, Skype or Netflix.

The examples below are just a few of the seismic shifts occurring in communication, interaction and collaboration over the past few weeks:

  • Healthcare is quickly moving toward telehealth vs in-person visits when possible

  • Schools and universities are now conducting coursework online so students can continue to learn at home

  • Many companies are now supporting hundreds or thousands of new remote employees

  • Dorms and hotels are being transformed into makeshift isolation or patient areas that require new types of connectivity

We’re ordering groceries online, streaming more HD content as we self-isolate and even celebrating birthdays and anniversaries from afar. Without physical and face-to-face contact, connectivity naturally accelerates – more by force than by pleasure. In the span of a few weeks, social distancing has led us to rethink and change how we live day by day.

Once things begin to return to ‘normal’, it is likely that some of the new habits we created out of necessity during this pandemic will lead to changes moving forward, too. This global emergency has given us the opportunity to discover – and rediscover – the advantages of the digital world.

In order to take full advantage of this connectivity, however, one needs a network and cabling infrastructure in place to support it. We have pulled together a few examples of how technology usage is rapidly changing specific markets.


In workplaces, telecommuting became more prevalent nearly overnight. Employees who were used to traveling to an office every day have begun to complete their work from home. Frequent travellers are learning to conduct business in new ways.

This sudden shift to remote work and no travel has increased data demands significantly. Instead of attending in-person meetings, for example, workers are relying on platforms like Zoom, Skype and Teams to communicate and collaborate.


To encourage social distancing and keep people safe, many healthcare organisations are encouraging patients to use telemedicine to communicate with clinicians when possible instead of coming in for appointments.

Online healthcare consultation requires an infrastructure that can support the tools needed for success. Healthcare networks not only need to be able to support high speeds and more bandwidth as they dive into telemedicine but also ensure secure connections.


Students and teachers have had to quickly adapt to learning and teaching online instead of communicating face-to-face in classrooms. Just as with enterprise usage, this shift to online communication and collaboration has boosted the use of video conferencing platforms in education.

Connector industry shows bounce back

The connector industry has historically reflected significant world events, and so it came as no surprise that electronics suppliers, along with many other businesses, experienced a jolt at the beginning of the global pandemic. However, 2020 ended up being a year full of surprises before COVID-19 closed factories in China. By March, however, as key economies, like China and the US, went into lockdown, it was clear that we would need to update that forecast.

April, May and June proved to be challenging months, with worldwide connector industry sales declining in the double digits. By September, though, sales had once again moved into positive territory, and in October, the industry recorded the highest year-over-year growth since 2018.

Fortunately, the industry proved to be even more resilient than any of us had anticipated, and the fourth quarter of 2020 proved to be outstanding, recording the highest quarterly sales in connector industry history.


While many new-age technologies have been around for some time now, we must remember that technology is constantly evolving. Below are a few trends expected over the next year.

  • 2020 saw the adoption of contactless technologies, such as digital payments, facial recognition, online education and other smart devices, on a huge scale. The current pandemic has acted as a catalyst in bringing about the next wave of digital transformation, and contactless technologies will continue to pave the way for a contactless society at a macro level.

  • Artificial Intelligence (AI) will become more prevalent than before. Coupled with Machine Learning algorithms, huge chunks of data and crafting out successful plots from the same will be seen through it.

  • The electronic and semiconductor fraternity is of the opinion that IoT will reshape the industry in the year 2021. In fact, the coming year will likely see the evolution of IoT from mere Internet of Things to Intelligence of Things through the integration of AI.

  • In the automotive sector, the emergence of safety sensors in cars should continue to grow, and with the current pandemic, vehicle automation will be one of the key focuses

  • The rise of IoT, autonomous vehicles, smart devices ecosystem and 5G, have highlighted the need for greater focus on edge computing

  • Secure and seamless wireless technologies, such as Ultrawideband and Near Field Communication, will continue to run the show over the next year as well

Here is the list of few digital marketing trends one can use:

  1. Mobile optimisation

    There is more mobile than any time in recent memory, yet desktop transformation rates are practically two-fold of what they are on versatile stages. This is the ideal opportunity to put resources into another mobile site assembled with user-accommodating organisations. Dynamic web applications, for instance, can give one’s image’s site application, like speed, moment logins and consistent page transitions. The coronavirus has a great impact on online business.

  2. Artificial Intelligence and Machine Learning

    AI-controlled tools which explain differently will provoke identified investigations revealing client experience upgrade, giving a fast reaction to the client’s inquiries. A prescient investigation will help entrepreneurs in dynamic situations. Information will be dissected and utilised for battles dependent on AI examples & projections.

  3. Social media

    One should utilise his/her social media channels to stay up with the latest with his/her business. Companies can make posts informing clients whether they are open or not, in case they are taking on the web requests or offering take-out or essentially protecting themselves and their representatives. By and large, simply being dynamic online is encouraged. On current occasions, remaining effective with one’s crusades is likewise striking. It promptly catches the crowd’s consideration and makes an increasingly normal purchaser commitment open door for the brand.

  4. Create interesting content

    Advertisers are not exclusively putting resources into employing individuals with an inventive curve of the mind to support them. They are, in any event, putting resources into making content as the neighbourhood, as could be expected under the circumstances. They are likewise utilising various mediums like plain content to workmanship to liveliness to video and so forth and attempting to make the substance as fascinating as possible. Indeed, an ever-increasing number of advertisers are quick to understand that content assumes a key job in getting the creative mind of clients.

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  • In order to take full advantage of this connectivity, however, one needs a network and cabling infrastructure in place to support it

  • To take full advantage of the connectivity, one needs a network and cabling infrastructure in place to support it

  • Karishma Katrat

    Head – Business Development

    Katlax Enterprises

  • Vijay Lokhande

    Dy. Manager – Design & Development

    Katlax Enterprises

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