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Pankaj Gauba, Head—Digital Manufacturing Group (India & Middle East), Autodesk India

Image: Autodesk

Manufacturing IT “Agility, mobility & connection are driving manufacturing”

Jul 25, 2017

Pankaj Gauba, Head—Digital Manufacturing Group (India & Middle East), Autodesk India, in this interview with Megha Roy, highlights the company’s transition towards the digital world and recommends his strategies to become a future-ready manufacturer. Excerpts…

Can you highlight the recent developments from Autodesk to connect the physical and digital world of manufacturing?

Digitisation is no longer an option for the manufacturing industry today, but a necessity to transform their business. Increased connectivity in the manufacturing environment and the creation of a digital ecosystem that will drive productivity, operational efficiencies and lower costs have become crucial in driving digital transformation across three important areas— digitisation and integration of vertical and horizontal value chains, digitisation of product and service offerings and digital business models and customer access. Within the digital manufacturing platform, Autodesk has 2018 Computer Aided Manufacturing (CAM) product range.

Can you brief us on the modular manufacturing solutions by Autodesk? How is your company integrating the design and manufacturing aspects to gain competitive advantage?

Last year, our company launched a portfolio of additive and subtractive solutions that lets manufacturers take advantage of technology disruptions and improve competitiveness by creating higher quality products in less time with lower costs. Within the portfolio offerings are cloud-connected capabilities designed to help users experience the benefits of a more cohesive manufacturing workflow and invest more time in product development.

How is your company leveraging the cloud technology to create a new business model?

The cloud provides accessibility to a virtually infinite amount of computing power, which is enabling customers to do things that were previously not possible, extremely cost-prohibitive or required dedicated hardware and long processing times. Autodesk, foresees cloud as the future for the design industry as well as its own business growth. A holistic strategy, aligned with the industry requirements and key stakeholders, including the partners and customers is the way forward for the company.

This move has significantly lowered the barriers (TCO, CapEx, etc) for design tech adoption by customers. Buying a software on a perpetual basis was a relatively expensive proposition, so we moved everything to a subscription model, so that customers do not have to buy upfront but pay only for the time that they use it, a pay as-you-go model.

Becoming future-ready is rapidly growing in importance in the manufacturing industry. How is Autodesk catering to this transformation?

The way things are being designed, made, and used is radically transforming, and Autodesk is transforming along with it. Due to the emergence of advanced manufacturing technologies, the means of production are rapidly changing. There is an ever evolving, savvier consumer class that prizes customisation and individual utility over brand. And these things in turn are producing the kinds of products that, until now, have never been seen.

Agility, mobility, connection are the three major trends that are impacting the manufacturing sector. These trends are driven by technologies, such as cloud computing, mobile technology, social connection and collaboration. These trends will dominate the future and Autodesk is well positioned to offer its customers every opportunity to leverage the power of these technologies.

In today’s digital era, the nature of products is undergoing a radical change owing to evolving customer needs. The Industry is flooded with a dizzying array of technology and industry disruptions. The future of making things is upon us, and it compels product developers to innovate or get eclipsed by more nimble competitors.

Can you highlight the recent trends in CAD/CAM technology?

According to a Technavio study, the CAD market in India is expected to grow at a CAGR of 9.2% over the period of 2014-2019. Some key trends in CAD/CAM technology that will shape the industry include the IoT, Additive & subtractive manufacturing.

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