More than half of 2020 is over and we are not sure about how the remaining of it and the year to come (2021) is going to turn out. There is still confusion, worry and uncertainty. But the best part is that we have numerous examples from history of how we have overcome drastic situations. Also, considering examples from the last 100 years – from the Spanish flu pandemic to dot com burst – we have created new products and solutions that are now a part of our daily lives. The key here is that individuals and organisation have collaborated with each other to make this happen.
XR trends to reshape businesses
Many companies have done Proof of Concepts of Augmented Reality (AR) and Virtual Reality (VR) over the past few years for their businesses. But very few were ready to actually incorporate these technologies fully. Now, due to COVID-19, things are changing and the virus has already given a boost to AR and VR. Companies are adopting XR technologies to adapt to the pandemic.
So what lacks when we work remotely? Visualisation.
One of the top purposes of XR is to provide visualisation of products/machines for different business purposes, across multiple business functions. Some of the use cases could be:
Visualise the 3D virtual machines to the scale by placing them on the shop floor itself with the help of AR. It can be designed in such a way that the app can tell the user whether it fits in the given location or not.
Showcasing products across multiple stakeholders (vendors, customers, internal team members) can be done with XR. It can range from creating a virtual expo with 3D products for customers, to collaborating on the design in 3D, with ease of reviews and feedbacks in real-time on the 3D design on to the 1:1 scale model.
When training cannot be given on the actual product, the traditional ways of presentation and videos are less useful and less effective, especially when the attention span of humans has gone down because of the distractions through the internet and social media. This can be solved by upgrading to 360-degree immersive VR videos or computer-generated hands-on skills VR trainings.
These are just a few use cases. Depending on the specific problems of one’s business, one can take cues from these and brainstorm the solution required. Most of these are going to get adopted for the long-term, even if the crisis ends and we return to our normal lives or to the new normal.
Collaboration is key
Challenges and opportunities go hand-in-hand. The challenge for manufacturing and industrial companies is to understand the use of XR and scaling it for their company. And on the other hand, the challenge for XR companies is to understand the wide range of unique problems that each company has. This is where the opportunity lies in collaboration amongst them, which will benefit all to navigate and thrive in these times.